At a Glance
- Tasks: Manage and optimise Google Ads campaigns for diverse local clients.
- Company: Join a creative agency that blends innovative strategies with technology to engage audiences.
- Benefits: Enjoy 30 days holiday, a relaxed atmosphere, and fun team events in Birmingham.
- Other info: Great opportunity for growth and collaboration with a supportive design team.
- Why this job: Be part of a dynamic team where your ideas matter and you can make an impact.
- Qualifications: Google Ads and Analytics certifications required; 2 years PPC experience preferred.
The predicted salary is between 30000 - 42000 £ per year.
We work collaboratively with our clients to design and develop creative communications strategies and products that speak directly to their audience. We combine creative communications with the latest technology to foster meaningful relationships between our clients and their customers. We deliver powerful and creative communications that enable our clients to engage with their core audience and create growth. Discovery is our thirst for knowledge. Before we design, write or create anything we need to understand you, your sector, audiences, competitors and your purpose.
As a PPC Account Manager, you will be responsible for the planning, implementation, optimisation, and reporting of Google Ads campaigns for a diverse portfolio of local SME clients. You will work closely with our design team to develop engaging and effective creative assets, and you will be the primary point of contact for our clients, providing exceptional service and building strong relationships.
Responsibilities:- Develop and implement comprehensive PPC strategies across Google Ads for a variety of clients.
- Conduct thorough keyword research, competitor analysis, and audience targeting to maximise campaign effectiveness.
- Create and manage various campaign types, including Search, Display, Shopping, and Performance Max.
- Write compelling ad copy and optimise landing pages to drive conversions.
- Collaborate with the design team to develop high-quality visual assets for ads.
- Monitor campaign performance, analyse key metrics, and provide regular reports to clients.
- Proactively identify areas for improvement and implement optimisation strategies to enhance campaign ROI.
- Build and maintain strong relationships with clients, providing excellent communication and support.
- Stay up-to-date on the latest trends and best practices in PPC marketing.
- Contribute to the growth of the agency by identifying opportunities for cross-selling and upselling services.
- Google Ads certification (required)
- Google Analytics certification (required)
- At least 2 years of experience working in an agency environment or in-house marketing role, with a focus on PPC (required)
- Proven track record of successfully managing Google Ads campaigns (required)
- Experience with other social media advertising platforms (Meta Ads, TikTok, Twitter/X) is highly desirable
- Excellent communication, interpersonal, and presentation skills
- Strong analytical and problem-solving abilities
- Ability to work independently and as part of a team
- Passion for digital marketing and a commitment to delivering exceptional results
- 30 days holiday, including bank holidays, plus extra time off for Christmas (including Christmas Eve)
- A relaxed working atmosphere at our home in the heart of Birmingham with great transportation links and within walking distance to some of the best pubs, restaurants and bars the city has to offer
- Some good old fashioned fun – we like spending time together and love the odd after-work tipple
This is an exciting opportunity for an enthusiastic and ambitious person to join a team where your ideas and opinion will be valued. If you’re interested or would like to know more information about this role, get in touch and send us your CV – we’d love a chat!
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search (PPC) Account Manager in Birmingham
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially Google Ads. This will not only help you during interviews but also demonstrate your passion and commitment to staying updated in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in PPC. Attend industry events or join online forums to connect with others and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that highlight your success in optimising PPC strategies, as this will showcase your hands-on experience.
✨Tip Number 4
Demonstrate your ability to collaborate effectively with design teams. Think of examples where you've worked closely with creatives to develop compelling ad copy and visuals, as this is a key aspect of the role.
We think you need these skills to ace Paid Search (PPC) Account Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience with Google Ads and PPC campaigns. Include specific metrics or achievements that demonstrate your success in managing campaigns, as this will catch the employer's attention.
Craft a Compelling Cover Letter:In your cover letter, express your passion for digital marketing and your understanding of the role. Mention how your skills align with their needs, particularly in developing PPC strategies and building client relationships.
Showcase Relevant Certifications:Clearly list your Google Ads and Google Analytics certifications in your application. If you have experience with other advertising platforms, mention those as well to strengthen your application.
Demonstrate Analytical Skills:Provide examples of how you've used data to optimise campaigns in the past. Highlight your analytical abilities and problem-solving skills, as these are crucial for the role of a PPC Account Manager.
How to prepare for a job interview at Barques Design, Ltd.
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing Google Ads campaigns. Highlight specific examples of successful campaigns you've run, including the strategies you implemented and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, be ready to explain how you monitor campaign performance and analyse key metrics. Discuss any tools or methods you use to optimise campaigns and improve ROI.
✨Communicate Effectively
As a primary point of contact for clients, excellent communication is crucial. Practice articulating your thoughts clearly and confidently, and prepare to answer questions about how you build and maintain client relationships.
✨Stay Updated on Industry Trends
Show your passion for digital marketing by discussing recent trends or changes in PPC advertising. Mention any relevant certifications you hold, like Google Ads or Analytics, and how they contribute to your knowledge and skills.
