We're looking for a Social Communications Lead to own QPR's voice across our key social and messaging channels. This is a chance to shape how a Championship football club shows up on X, Facebook, LinkedIn and WhatsApp, connecting with supporters through content that's timely, engaging and true to who we are.You'll lead the day-to-day editorial output across our channels, plan content around fixtures, matchdays and big club moments, and work closely with our Video Content & Social Media Executive plus the Marketing and Commercial teams to bring campaigns, partnerships and commercial activity to life. It's a fast-paced role, especially on matchdays, and you'll need to think on your feet when news breaks.
What you'll be doing
- Leading our social communications strategy across X, Facebook, LinkedIn and WhatsApp, growing our following and deepening engagement
- Owning the editorial output across our primary channels, making sure everything is accurate, on-brand and published at the right moment
- Planning content across the short, medium and long term around fixtures, matchdays, news, campaigns and announcements
- Partnering with our Video Content & Social Media Executive to keep output aligned across every platform
- Working with Marketing and Commercial colleagues to support campaigns, partnerships, ticketing and retail through strong social content
- Using data and audience insights to track performance, spot trends and keep improving
- Staying on top of platform changes, algorithms and emerging formats, particularly on X, Facebook, LinkedIn and WhatsApp
- Thriving under pressure on matchdays and when news breaks fast
About The Candidate
Skills, Knowledge & Experience
- Educated to degree level or equivalent
- Around two years' experience in a similar social media or content role
- A track record of creating content that genuinely engages an audience
- Good knowledge of domestic English football
- Photoshop and Premiere Pro skills are a bonus, though not essential
- A full UK driving licence is a bonus, though not essential
- A professional, can-do attitude with strong organisational and administrative skills
- A genuine team player who's equally comfortable working independently
Personal Qualities
- A hardworking, enthusiastic individual who takes real pride and responsibility in the quality of their work
- Ability to thrive in high-pressure, fast-moving publishing situations
- Excellent written and verbal communication skills, with meticulous attention to detail
- Personally committed to achieving agreed objectives, with the enthusiasm to match
- Open to feedback on your own behaviour, strengths and areas for improvement, and keen to keep developing
- Displays a high level of confidentiality
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Social Communications Lead in London employer: Barnsley Football Club
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