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- Tasks: Lead ticketing and retail operations, ensuring a top-notch customer experience.
- Company: Join Swansea City AFC, a vibrant club dedicated to excellence and community.
- Benefits: Enjoy flexible hours, complimentary tickets, and discounted merchandise.
- Why this job: Be part of a dynamic team driving innovation in sports ticketing and retail.
- Qualifications: Experience in a senior ticketing role and strong leadership skills required.
- Other info: Commitment to equality and safeguarding is paramount; diverse applicants encouraged.
The predicted salary is between 43200 - 72000 £ per year.
- Private Medical Insurance & Health Cash Plan
- 2 x Complimentary home match tickets
- Discounted Club Merchandise
RESPONSIBLE TO
Head of Commercial
RESPONSIBLE FOR
Ticketing & Retail Manager, Ticketing & Retail Supervisors and Assistants
KEY RELATIONSHIPS
Internal: Head of Departments, Finance & Football Administration
External: Football League, Other Clubs & Retail Partner
CONTRACT / WORKING HOURS
Permanent / Flexible 40 hours per week (including home fixtures)
LOCATION
THE ROLE
The Head of Ticketing & Retail will be responsible for overseeing all aspects of ticketing and retail operations (both in-store and online). This role will ensure a seamless customer experience whilst maximising revenue, driving innovation, and developing long-term strategies for growth.
ROLE RESPONSIBILITIES
- Lead and manage all ticketing operations, including pricing strategy, sales performance, and customer service
- Oversee the retail function in conjunction with the Retail Partner
- Develop and implement innovative strategies to increase revenue and improve supporter experience
- Analyse data and customer insights to optimise sales and engagement
- Ensure compliance with legal, financial, and data protection requirements
- Collaborate with marketing, operations, and finance to align strategies and achieve commercial targets
- Manage and motivate a dynamic team within the ticketing and retail operations, ensuring exceptional customer service while fostering a collaborative environment that drives efficiency, teamwork, and a seamless customer experience
About The Candidate
PERSON SPECIFICATION
- Proven experience in a senior role within ticketing (preferably within sport, but not essential)
- Strong leadership and people management skills
- Excellent analytical and problem-solving abilities
- Experience with CRM and ticketing systems
- Ability to thrive in a fast-paced, customer-focused environment
- Ability to work under pressure and to strict timeframes
About The Club
GENERAL STATEMENT
Should an adequate number of applications be received prior to the closing date, Swansea City AFC reserves the right to remove this advert.
Due to high demand, the Club will be unable to respond to applicants who have not been shortlisted for interview.
SAFEGUARDING & WELFARE
The Company is committed to safeguarding and promoting the welfare of children and young people involved in activities and events at the Company. As part of its recruitment process, any offers of work involving working with children are subject to a satisfactory enhanced DBS Disclosure and barred list check (depending on the level of supervision, contact, and nature of activity).
The Company may also conduct online searches of shortlisted candidates as part of safer recruitment procedures. Appropriate references will be required.
EQUALITY, DIVERSITY & INCLUSION STATEMENT
Swansea City AFC strives to ensure an environment where everyone\’s rights, dignity, and individual worth are respected. We take a zero-tolerance approach to discrimination. Equal Opportunity is integral to our recruitment process, and we welcome applications from all individuals who meet the core requirements of the role.
We particularly encourage applications from women, disabled people, and individuals from under-represented ethnic communities.
All appointments will be made based on merit of skill and experience relative to the role.
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Head of Ticketing & Retail employer: Barnsley Football Club
Contact Detail:
Barnsley Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ticketing & Retail
✨Tip Number 1
Network with professionals in the sports ticketing and retail industry. Attend relevant events or webinars to connect with individuals who may have insights into the role or the club's operations.
✨Tip Number 2
Familiarise yourself with the latest trends in ticketing technology and customer engagement strategies. Being knowledgeable about CRM systems and innovative sales techniques can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed teams in previous roles. Highlight specific examples of how you've improved customer service and team performance in fast-paced environments.
✨Tip Number 4
Research Swansea City AFC and their current ticketing and retail strategies. Understanding their brand, values, and customer base will help you tailor your approach and demonstrate your genuine interest in the role.
We think you need these skills to ace Head of Ticketing & Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ticketing and retail operations. Emphasise any leadership roles you've held and your ability to drive revenue and improve customer experiences.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role and how your skills align with the responsibilities outlined in the job description. Mention specific strategies you've implemented in previous roles that led to success.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to optimise sales or improve customer engagement in past positions. This will demonstrate your capability to analyse customer insights effectively.
Highlight Team Management Experience: Discuss your experience in managing teams, particularly in fast-paced environments. Provide examples of how you've motivated your team to deliver exceptional customer service and fostered a collaborative atmosphere.
How to prepare for a job interview at Barnsley Football Club
✨Showcase Your Leadership Skills
As the Head of Ticketing & Retail, strong leadership is crucial. Be prepared to discuss your previous experiences managing teams, how you motivate staff, and any strategies you've implemented to enhance team performance.
✨Demonstrate Analytical Abilities
This role requires excellent analytical skills. Bring examples of how you've used data to drive decisions in ticketing or retail operations. Discuss specific metrics you've improved and the impact on revenue or customer satisfaction.
✨Understand the Customer Experience
A seamless customer experience is key in this position. Be ready to talk about your approach to enhancing customer service and any innovative strategies you've employed to improve supporter engagement.
✨Familiarise Yourself with Compliance Requirements
Since compliance with legal and financial regulations is essential, brush up on relevant laws and best practices. Be prepared to discuss how you've ensured compliance in past roles and how you would approach it in this position.
