At a Glance
- Tasks: Lead marketing strategies to grow existing corporate Employee Benefits clients and drive revenue.
- Company: Join a modern, innovative company in the heart of London with a hybrid working model.
- Benefits: Enjoy competitive bonuses, comprehensive benefits, and a generous pension scheme.
- Other info: Be part of a global business that values career development and collaboration.
- Why this job: Make a real impact by turning client data into growth opportunities and meaningful conversations.
- Qualifications: Experience in B2B marketing, client engagement, and proficiency in CRM tools required.
The predicted salary is between 56700 - 69300 £ per year.
Description
We have an exciting new opportunity for an experienced and commercially minded Client Growth Marketing Manager to join our modern London office (hybrid working).
Reporting to the Head of Marketing Campaigns (UK Employee Benefits), you will lead marketing to our existing corporate Employee Benefits clients, promoting the wider services and consulting support they do not yet buy.
Working closely with marketing and growth teams, and with client management and consulting colleagues, you will turn client data into a ranked view of opportunity, then design and execute the marketing that converts it.
Client teams own the relationships and the revenue; you will own the marketing that creates and supports the conversation.
A snapshot of your day
- Own the Employee Benefits client growth marketing strategy, cross-selling and upselling across the client portfolio and driving increased client value, service adoption and revenue growth.
- Partner with client management, consulting and sales teams to convert opportunities into meaningful client conversations and commercial outcomes; delivering targeted marketing campaigns, webinars, events and communications focused on named clients and identified growth opportunities.
- Agree a shared set of measures with the client teams, including services per client, conversations created, pipeline value, and event attendance converting to a documented next step; and measure, track and optimise client growth activity through clear KPIs, data and reporting including pipeline generation, service penetration and client engagement.
- Analyse client, CRM and market data to identify growth opportunities, uncover whitespace, and create prioritised client opportunity plans; turning analysis into a ranked, prioritised target list, refreshed through the year, giving client teams a focused list of named opportunities to work.
- Design and plan integrated client marketing campaigns, content and communications; Acting on the target list in two ways: targeted communications and activity where an individual client needs it, and weaving client growth into activity we already run.
- Own the client event programme as a core part of the client growth plan, and plan and deliver a regular client communications programme that gives clients a reason to hear from us between renewals.
- Work with the relevant teams to create the sales enablement materials: conversation pointers, thematic toolkits, case studies and proof that client teams use in live conversations.
- Work with proposition owners and subject matter experts to take wider services to existing clients, including pensions, flexible benefits, employee communications and consulting
- Collaboration and stakeholder engagement; Incorporate client feedback and insight into campaign development and optimisation; and support sales leadership, who own adoption and the embedding of cross-selling behaviours in client and sales consultants.
We would love to hear from you if you have
- Extensive experience in B2B marketing, with a strong track record in marketing to existing clients: cross-sell, upsell, retention and lifecycle marketing.
- Experience designing and executing client marketing plans end to end, from analysis through to delivery and measurement, as well as working closely with client-facing and sales teams to create and convert opportunity.
- Proficiency in marketing automation, CRM and campaign management tools, with confidence working with client and service data.
- Commercial mindset with the ability to link marketing activity to business outcomes.
- Confident working with data, able to interpret a client book and turn it into a prioritised plan.
- Excellent communication, stakeholder management and project management skills, with the credibility to influence client-facing teams.
- Self-sufficient, proactive and organised, comfortable owning a plan and working at pace.
Desirable
- CIM qualification and/or a marketing-related degree.
- Experience of marketing in employee benefits, health, insurance, or professional services or knowledge of the benefits or pensions market is advantageous but not essential.
What's in it for you
- Competitive annual bonus.
- Core benefits including life assurance, income protection and private medical insurance cover.
- A generous pension scheme
- annual leave, increasing with service.
- Access to the Howden flexible benefits programme, offering a wide range of benefits and discounts to support your wellbeing, family life and lifestyle.
- The opportunity to be part of a growing global business where career development, collaboration and innovation are encouraged.
- Accessibility
If you require reasonable adjustments or want more information on accessibility, please let us know
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We kindly ask recruitment agencies to not send speculative CVs. Should we need assistance, we will reach out. All other enquiries should be directed to careers@howden-group. co. uk
Client Growth Marketing Manager in London employer: Barnett Waddingham
Barnett Waddingham is an exceptional employer, offering a dynamic work environment in Bristol that fosters professional growth and development. With a strong commitment to employee well-being, we provide competitive benefits, including a discretionary annual bonus, extensive training opportunities, and a range of voluntary perks tailored to enhance your lifestyle. Join us at this exciting time in pension administration, where your contributions will be valued and rewarded as part of a supportive and collaborative team.
StudySmarter Expert Advice🤫
We think this is how you could land Client Growth Marketing Manager in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Barnett Waddingham are looking for.
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We think you need these skills to ace Client Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Barnett Waddingham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Barnett Waddingham:Show us that you’ve done your homework! In your application, briefly mention what you admire about Barnett Waddingham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Barnett Waddingham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Barnett Waddingham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Barnett Waddingham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
