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For Companies At a Glance
- Tasks: Create engaging marketing content across various platforms and formats.
- Company: Join a dynamic marketing team at Barnett Waddingham in Birmingham.
- Benefits: Enjoy competitive pay, private medical cover, and up to 30 days holiday.
- Why this job: Make your mark with impactful content while growing your career.
- Qualifications: Experience in marketing writing and excellent communication skills required.
- Other info: Flexible working options and a supportive environment for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Reporting directly into the Head of Marketing Campaigns, we have an exciting, 12 month fixed-term opportunity for a Senior Content Writer to join our Marketing team, based at our Birmingham office in the B31 Longbridge area (hybrid working). We have ambitious growth objectives and the Marketing Team plays a crucial role in achieving these. The Marketing Team delivers a range of activities across campaigns, design, communication, media relations, events and insights. As the Senior Content Writer, you'll be responsible for the creation of our marketing communications content – encompassing both online and offline communications, ensuring it is consistently effective, engaging and aligned to the Barnett Waddingham brand.
Snapshot of your day
- Production/creation and publication of engaging, persona led website content and social media content
- Scripting and development of video and animation storyboarding and corporate thought leadership and research initiatives
- Creating engaging HTML content tailored to target audience
- Regular review of content led website user experience with recommendations and implementation – focused on driving goal completions
- Production of digital and offline “paid for” advertising content – including sponsorship, retargeting campaigns and print advertising
- Implementing SEO findings to ensure content is optimised for search visibility
- Review and analysis of content led activity to improve future campaign activity
- Full content and editorial support for busy online and offline events portfolio, including promotional activity and event and exhibition livery; and ownership of business area editorial process where necessary and relevant
Operational marketing communications
- Firmwide key campaign messaging / key message creation and articulation, ensuring consistency throughout all channels.
- Communication house styles – ownership and execution
- Promotion of key firmwide activities (such as awards, corporate reports and policy documents)
General
- Ensure that editorial guidelines such as tone of voice for all copy is closely followed.
- Liaising with our PR team to ensure any marketing activities of a suitable nature to justify a press release are taken.
- Pro-actively help to grow our e-mail database through maximising opt-in opportunities and other methods that generate data capture.
- Ensure delivery of marketing campaigns are timely, effective and on brand
What we’re looking for
- A degree with a concentration in Marketing, Communications or English Language would be preferable but not essential
- Chartered Institute of Marketing qualifications an advantage
- Experience in a marketing communications role preferably, or a role that requires considerable marketing writing and content creation.
- Excellent organisational skills and attention to detail.
- Excellent writing and communication skills
- Excellent working knowledge of Microsoft Office and Windows-based computer applications.
- Any working experience of social media and website CMS would be beneficial.
- Professional services experience is beneficial, pensions/insurance/investment experience is a real benefit but not mandatory.
What’s in it for you
- Competitive discretionary annual bonus
- Core benefits for you including private medical cover, life assurance (x4 - x10), group income protection (65%), and up to 30 days holiday per year with holiday trading
- A comprehensive range of voluntary benefits to suit you (and your family) including an electric car leasing scheme, tech scheme, cycle to work scheme, dental cover, healthcare cash plan, health assessments, critical illness cover, Sports Allowance – we pay up to 50% of your gym/sports membership (up to £50 pm), travel insurance, paid volunteering, and a broad range of retailer discounts
We are a Disability Confident Employer. If you require reasonable adjustments or want more information on accessibility, please click here.
Senior Content Writer, Executive in Birmingham employer: Barnett Waddingham
Contact Detail:
Barnett Waddingham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Writer, Executive in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best writing samples and any marketing campaigns you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their ambitious growth objectives.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Barnett Waddingham.
We think you need these skills to ace Senior Content Writer, Executive in Birmingham
Some tips for your application 🫡
Tailor Your Content: Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your relevant achievements!
Showcase Your Writing Skills: As a Senior Content Writer, your writing is your biggest asset. Include samples of your best work that demonstrate your ability to create engaging and effective content. We love seeing creativity and clarity in action!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits well with our team culture, so don’t hesitate to express your unique voice and style. Remember, we value authenticity!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Barnett Waddingham
✨Know Your Audience
Before the interview, take some time to research Barnett Waddingham and their brand voice. Understand their target audience and tailor your responses to show how your content writing can engage them effectively.
✨Showcase Your Portfolio
Bring along samples of your previous work that demonstrate your ability to create engaging marketing communications. Highlight pieces that align with the job description, especially those that showcase your skills in both online and offline content.
✨Prepare for Content Strategy Questions
Be ready to discuss your approach to content strategy, including how you implement SEO findings and improve user experience. Think of specific examples where your content led to measurable results in past roles.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the role and the company’s growth objectives. Inquire about their current marketing campaigns or how they measure the success of their content, which will demonstrate your proactive mindset.
