Senior Content Writer in Birmingham

Overview Reporting directly into the Head of Marketing Campaigns , we have an exciting, 12 month fixed-term opportunity for a Senior Content Writer to join our Marketing team, based at our Birmingham office in the B31 Longbridge area (hybrid working).
We have ambitious growth objectives and the Marketing Team plays a crucial role in achieving these. The Marketing Team delivers a range of activities across campaigns, design, communication, media relations, events and insights. As the Senior Content Writer, you\’ll be responsible for the creation of our marketing communications content – encompassing both online and offline communications, ensuring it is consistently effective, engaging and aligned to the Barnett Waddingham brand.
Responsibilities Production/creation and publication of engaging, persona led website content and social media content
Scripting and development of video and animation storyboarding and corporate thought leadership and research initiatives
Creating engaging HTML content tailored to target audience
Regular review of content led website user experience with recommendations and implementation – focused on driving goal completions
Production of digital and offline “paid for” advertising content – including sponsorship, retargeting campaigns and print advertising
Implementing SEO findings to ensure content is optimised for search visibility
Review and analysis of content led activity to improve future campaign activity
Full content and editorial support for busy online and offline events portfolio, including promotional activity and event and exhibition livery; and ownership of business area editorial process where necessary and relevant
Operational marketing communications Firmwide key campaign messaging / key message creation and articulation, ensuring consistency throughout all channels
Communication house styles – ownership and execution
Promotion of key firmwide activities (such as awards, corporate reports and policy documents)
General Ensure that editorial guidelines such as tone of voice for all copy is closely followed
Liaising with our PR team to ensure any marketing activities of a suitable nature to justify a press release are taken
Pro-actively help to grow our e-mail database through maximising opt-in opportunities and other methods that generate data capture
Ensure delivery of marketing campaigns are timely, effective and on brand
Qualifications / What we’d love to hear from you A degree with a concentration in Marketing, Communications or English Language would be preferable but not essential
Chartered Institute of Marketing qualifications an advantage
Experience in a marketing communications role preferably, or a role that requires considerable marketing writing and content creation
Excellent organisational skills and attention to detail
Excellent writing and communication skills
Excellent working knowledge of Microsoft Office and Windows-based computer applications
Any working experience of social media and website CMS would be beneficial
Professional services experience is beneficial, pensions/insurance/investment experience is a real benefit but not mandatory
What’s in it for you Competitive discretionary annual bonus
Core benefits for you including private medical cover, life assurance (x4 – x10), group income protection (65%), and up to 30 days holiday per year with holiday trading
A comprehensive range of voluntary benefits to suit you (and your family) including an electric car leasing scheme, tech scheme, cycle to work scheme, dental cover, healthcare cash plan, health assessments, critical illness cover, Sports Allowance – we pay up to 50% of your gym/sports membership (up to £50 pm), travel insurance, paid volunteering, and a broad range of retailer discounts
For a full list of benefits, please click here
Happy to talk flexible working
Accessibility We are a Disability Confident Employer. If you require reasonable adjustments or want more information on accessibility, please click here
Not quite the right opportunity this time? For more about us and other Careers at BW, please click here
How to apply We kindly ask recruitment agencies to not send speculative CVs. Should we need assistance, we will reach out. All enquiries should be directed to .
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