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- Tasks: Lead marketing strategy and drive student recruitment across diverse learning programmes.
- Company: Ambitious further education college in North London, dedicated to empowering communities.
- Benefits: Generous holiday allowance, employee support, gym access, and high street discounts.
- Other info: Join a dynamic team with excellent career growth opportunities and a supportive culture.
- Why this job: Make a real impact on learners' lives while shaping the College's future.
- Qualifications: Degree in Marketing or related field with significant senior marketing experience.
Are you a senior marketing professional ready to lead a function, own a strategy and make a measurable difference to the growth and reputation of a genuinely ambitious organisation? Do you want a role that combines real leadership responsibility with the satisfaction of knowing your work directly opens up opportunities for thousands of learners? If so, we think you will feel right at home here.
As our Marketing Manager, you will lead the delivery of the College's marketing and student recruitment strategy across all campuses and provision types, from 16-18 and adult learning to apprenticeships, Higher Education and SEND. You will lead a team of four direct reports, own integrated campaigns across digital, print, events and schools engagement, and use data and insight to drive continuous improvement in awareness, enquiries, applications and enrolments.
This is a senior role with genuine influence. You will be a member of the College Management Group, deputise for the Director of Marketing and Student Recruitment, and work closely with curriculum leaders and senior colleagues to ensure marketing activity is directly aligned to the College's strategic priorities and its 2030 Vision. It is a role for a confident, credible marketing leader who is ready to make their mark.
About Barnet and Southgate College: We change lives, empower individuals and connect communities. We are an ambitious, forward-thinking further education college in North London, proud to serve diverse communities across Barnet, Southgate and beyond. Our 2030 Vision is bold: to be a leading provider of learning and skills development, fostering exceptional educational experiences, driven by innovation, collaboration and excellence.
With three campuses, thousands of learners and a wide and growing range of programmes, we are a complex and exciting environment for a senior marketing professional. The College has a compelling story to tell and a real appetite to tell it well. You will have the resource, the mandate and the leadership support to make it happen.
What You'll Be Doing
- Strategy delivery: Lead delivery of the College's marketing and student recruitment strategy, ensuring campaigns directly drive awareness, enquiries, applications and enrolments across all provision types.
- Team leadership: Line manage and develop four direct reports (Schools Liaison Officers x2, Digital Marketing Officer, Student Recruitment Coordinator), building capability, accountability and a culture of continuous improvement.
- Integrated campaigns: Plan, deliver and optimise campaigns across digital, print, events, schools engagement and partnerships, ensuring consistent messaging and measurable impact at every stage of the learner journey.
- Digital performance: Own and improve digital marketing across paid media, SEO, website content and user journey, CRM and email automation, maximising conversion from enquiry to enrolment.
- Data and insight: Use analytics and market intelligence to evaluate campaign performance, understand learner behaviour and focus resource on activity that delivers the greatest recruitment and reputational impact.
- Brand and reputation: Strengthen and protect the College brand, ensuring consistent application of guidelines across all channels and positioning Barnet and Southgate College as a leading provider in North London.
- Stakeholder collaboration: Work closely with curriculum, admissions, student services and senior leaders to ensure marketing reflects priorities, supports conversion and enhances the applicant experience.
- Budget and KPIs: Maintain ownership of marketing budgets and performance metrics, reporting transparently and driving continuous improvement.
- Senior contribution: Deputise for the Director of Marketing and Student Recruitment as required, contribute to the College Management Group and participate in the Duty Manager roster across all campuses.
What You'll Bring
- A degree in Marketing or a related subject, or equivalent relevant qualification.
- Significant experience leading marketing activity at a senior operational level, with measurable outcomes aligned to organisational strategy.
- Proven experience of leading and developing specialist teams, with accountability for performance, delivery and capability.
- Experience of planning, delivering and optimising integrated marketing campaigns across multiple channels.
- Strong understanding of digital marketing, CRM and conversion-focused learner or customer journeys.
- Experience of using data, insight and analytics to inform decision-making and demonstrate return on investment.
- Experience of working effectively with senior stakeholders and influencing priorities in a complex organisation.
- High-level communication skills including accurate copywriting and the ability to adapt messaging for different audiences.
- Sound understanding of data protection, safeguarding and regulatory requirements relevant to education marketing.
- Outcome-focused, proactive and resilient, with strong accountability for delivery and results.
Even Better If You Have...
- Experience within Further or Higher Education or a similarly regulated, multi-stakeholder environment.
- Experience of managing external agencies and suppliers.
- Working knowledge of brand management and reputation-led communications.
- Experience working with content management systems.
- Experience of Adobe Creative Suite or similar design packages.
Potential Interview Dates: Week commencing 22nd June 2026.
Our Employee Pledge: The College offers employees a generous holiday allowance of 31 days annual leave for our support staff plus bank holidays. Pro Rata'd for part time employees. We also offer an attractive package of optional benefits for employees to take advantage of.
- Annual Season Ticket Loans: We offer permanent or contract staff with a minimum of a 12 month contract the option to purchase an annual season ticket loan without the big financial hit in one go!
- Cycle to Work Scheme: The scheme is an incentive for staff, offering tax free bikes through bike shops.
- Employee Support Helpline: The Employee Assistance Helpline can be contacted 24 hours a day, 7 days a week.
- Eye Tests for DSE Users: The College will refund the cost of regular eye tests for staff that use Display Screen Equipment regularly.
- Flu vouchers: We offer established staff a free flu vaccination voucher.
- Gym Facilities: Our Sports Centre at Southgate Campus is available for all staff.
- Hair Salon Services and Beauty Treatments: A range of competitively-priced hairdressing services are accessible at our Colindale Campus.
- High Street Discounts: Discount for teachers is a shopping benefits website for staff.
Marketing Manager employer: Barnet And Southgate College
Contact Detail:
Barnet And Southgate College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector and let them know you're on the lookout for a Marketing Manager role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove measurable results. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the college's current marketing strategies and thinking about how you can contribute to their 2030 Vision. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our ambitious team at Barnet and Southgate College.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in leading marketing strategies and managing teams, as well as any specific achievements that align with our goals at Barnet and Southgate College.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for education and how your skills can help us achieve our 2030 Vision. Be sure to mention any relevant campaigns you've led!
Showcase Your Data Skills: Since data and insight are key to our marketing strategy, make sure to include examples of how you've used analytics to drive decisions and improve campaign performance. We love seeing numbers that back up your success!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Barnet And Southgate College
✨Know Your Stuff
Before the interview, dive deep into the College's marketing strategy and its 2030 Vision. Familiarise yourself with their current campaigns and think about how your experience aligns with their goals. This will show that you're genuinely interested and ready to contribute.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight specific instances where you developed team members or improved performance. This is crucial since you'll be managing a team of four direct reports, and they’ll want to see your leadership style in action.
✨Data-Driven Mindset
Be ready to discuss how you've used data and analytics to inform your marketing decisions. Bring examples of campaigns you've optimised based on insights. This role requires a strong understanding of digital performance, so demonstrating your analytical skills will set you apart.
✨Engage with Stakeholders
Think about how you've collaborated with senior stakeholders in previous roles. Prepare to share stories that illustrate your ability to influence priorities and align marketing strategies with organisational goals. This will be key in ensuring your marketing activities support the College's mission.