At a Glance
- Tasks: Drive digital loyalty programmes and enhance supporter experiences through innovative marketing strategies.
- Company: Join Barnardo's, a leading charity dedicated to improving children's lives.
- Benefits: Flexible working options, competitive salary, and a chance to make a real difference.
- Other info: Fast-paced role with opportunities for personal growth and collaboration.
- Why this job: Be part of a mission-driven team that creates positive change for children.
- Qualifications: Experience in digital marketing and a passion for impactful supporter engagement.
Location: Various across the UK with flexible/hybrid working options
Salary: £29,530.68 - £34,352.01 (depending on experience)
Hours: Full-time, permanent
Closing Date: June 26th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Senior Digital Loyalty Executive:
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management.
- Working closely with our retail teams to develop and deliver retail customer journeys to drive revenue across the Barnardo's online shop.
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases.
- Provide technical support for stakeholders using our email marketing platforms.
- Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income.
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
- Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing.
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For:
- Digital/email marketing experience with a track-record of success in either a charity or commercial setting.
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans.
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills.
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Senior Digital Loyalty Executive – Retail & Special Projects employer: BARNARDOS
At Barnardo's, we pride ourselves on being an exceptional employer dedicated to making a real difference in children's lives. Our flexible and hybrid working options across various UK locations foster a supportive work culture that prioritises employee wellbeing and growth, while our commitment to professional development ensures that you can thrive in your role as a Senior Digital Loyalty Executive. Join us in a mission-driven environment where your contributions directly impact the future of children and families, all while enjoying a competitive salary and the opportunity to collaborate with passionate colleagues.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Loyalty Executive – Retail & Special Projects
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Show them you’re not just another candidate; you’re genuinely interested in making a difference, especially in a role that impacts children’s lives.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing and project management can drive their digital loyalty programme forward. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Digital Loyalty Executive – Retail & Special Projects
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your digital marketing experience and how it aligns with the role. We want to see how your skills can drive our digital loyalty programme forward!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns or projects you've managed. We love seeing numbers and results that demonstrate your impact in previous roles.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about making a difference in children’s lives. Show us why you care!
Apply Early:With the high volume of applications we receive, it’s best to get your application in as soon as possible. Head over to our website and submit your application today – we can’t wait to hear from you!
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around email and SMS campaigns. Be ready to discuss specific examples of how you've successfully driven loyalty programmes in the past, whether in a charity or commercial setting.
✨Showcase Your Project Management Skills
Prepare to talk about your experience with project management. Think of instances where you've planned, implemented, and evaluated campaigns. Highlight how you’ve collaborated with teams to achieve goals, as this role requires strong teamwork.
✨Data-Driven Decision Making
Since the role emphasises an audience and data-led approach, come prepared with examples of how you've used customer data to inform your strategies. Discuss how you’ve optimised campaigns based on insights and what impact that had on your previous projects.
✨Communicate with Confidence
Excellent communication skills are key for this position. Practice articulating your thoughts clearly and confidently. You might be asked to explain complex ideas, so being able to simplify them will show your understanding and make a great impression.
