At a Glance
- Tasks: Drive digital loyalty programmes and enhance supporter experiences to maximise engagement.
- Company: Join Barnardo's, a leading charity dedicated to improving children's lives.
- Benefits: Flexible working, competitive salary, and a chance to make a real difference.
- Other info: Fast-paced role with opportunities for personal growth and development.
- Why this job: Be part of a mission-driven team that creates positive change for children.
- Qualifications: Experience in digital marketing and a passion for impactful supporter journeys.
The predicted salary is between 29530 - 34352 £ per year.
Location: Various across the UK with flexible/hybrid working options
Salary: £29,530.68 - £34,352.01 (depending on experience)
Hours: Full-time, permanent
Closing Date: June 26th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action.
We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life‑time value.
What You'll Be Doing as the Senior Digital Loyalty Executive:
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management.
- Working closely with our retail teams to develop and deliver retail customer journeys to drive revenue across the Barnardo's online shop.
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases.
- Provide technical support for stakeholders using our email marketing platforms.
- Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income.
- Embed an audience, data‑led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
- Provide timely, relevant reporting to stakeholders to optimise and continuously improve our digital marketing.
This is a varied, fast‑paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For:
- Digital/email marketing experience with a track‑record of success in either a charity or commercial setting.
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans.
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills.
You’ll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK. Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Senior Digital Loyalty Executive – Retail & Special Projects (23116) employer: BARNARDOS
At Barnardo's, we pride ourselves on being an exceptional employer dedicated to making a real difference in children's lives. Our flexible and hybrid working options allow for a healthy work-life balance, while our supportive culture fosters collaboration and personal growth. With opportunities to engage in meaningful projects and contribute to impactful digital marketing initiatives, you'll be part of a passionate team committed to driving positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Loyalty Executive – Retail & Special Projects (23116)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Show them you’re not just another candidate; you’re genuinely interested in making a difference, especially in a role like the Senior Digital Loyalty Executive.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in digital marketing and project management can drive loyalty and revenue growth. Make it clear why you’re the perfect fit for Barnardo's.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Digital Loyalty Executive – Retail & Special Projects (23116)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Digital Loyalty Executive role. Highlight your digital marketing experience and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital loyalty and how you can make a difference at Barnardo's. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Numbers speak volumes, so if you’ve driven growth or improved engagement, let us know!
Apply Early:Don’t wait until the last minute to submit your application! We recommend applying as soon as possible since the advert might close early due to high volumes of applications. Head over to our website and get your application in!
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around email and SMS campaigns. Be ready to discuss specific examples of how you've successfully driven engagement and loyalty in previous roles.
✨Showcase Your Project Management Skills
Prepare to talk about your experience with project management. Think of a few key projects where you’ve led initiatives that resulted in increased revenue or improved customer journeys, and be ready to share the outcomes.
✨Data-Driven Decision Making
Since this role emphasises an audience and data-led approach, come prepared with examples of how you've used data to inform your strategies. Highlight any tools or platforms you’ve used to analyse customer behaviour and improve marketing efforts.
✨Communicate Effectively
Excellent communication skills are a must for this position. Practice articulating your thoughts clearly and confidently. You might even want to prepare a few questions to ask the interviewers about their current digital strategies to show your interest and engagement.
