At a Glance
- Tasks: Drive digital loyalty programmes to connect with supporters and maximise their lifetime value.
- Company: Join Barnardo's, a charity dedicated to improving children's lives across the UK.
- Benefits: Flexible working options, competitive salary, and a chance to make a real difference.
- Other info: Fast-paced role with opportunities for personal growth and development.
- Why this job: Be part of a mission-driven team that creates positive change for children.
- Qualifications: Experience in digital marketing and fundraising with strong communication skills.
The predicted salary is between 29530 - 34352 £ per year.
Location: Various across the UK with flexible/hybrid working options
Salary: £29,530.68 - £34,352.01 (depending on experience)
Hours: Full-time, permanent
Closing Date: June 15th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time, money and voice. We’re looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and lifetime value.
What You’ll Be Doing as the Senior Digital Loyalty Executive:
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
- Supporting the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
- Providing technical support for stakeholders using our email marketing platforms
- Working collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
- Embedding an audience, data‑led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
- Providing timely, relevant reporting to stakeholders to continuously improve our digital marketing
This is a varied, fast‑paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We’re Looking For:
- Digital/email marketing and fundraising experience with a track‑record of success
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- An understanding and knowledge of digital marketing and how this can support acquisition and growth
- Excellent written, communication and interpersonal skills
You’ll also be able to attend in‑person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Senior Digital Loyalty Executive (One Supporter Journey) (23115) employer: BARNARDOS
At Barnardo's, we are dedicated to making a real difference in children's lives, and as a Senior Digital Loyalty Executive, you will be part of a passionate team committed to this mission. With flexible/hybrid working options and a supportive work culture that prioritises employee wellbeing and growth, you will have the opportunity to develop your skills while driving impactful digital marketing initiatives. Join us in creating stronger families and safer childhoods, all while enjoying a fulfilling career that truly matters.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Loyalty Executive (One Supporter Journey) (23115)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Barnardo's mission and values. Show us how your experience aligns with our goals in digital loyalty and fundraising. Tailor your answers to reflect our commitment to making a real difference in children's lives.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable talking about your skills and experiences. Focus on how you've driven digital marketing success in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team at Barnardo's.
We think you need these skills to ace Senior Digital Loyalty Executive (One Supporter Journey) (23115)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Loyalty Executive role. Highlight your digital marketing experience and any relevant projects you've managed that align with our mission at Barnardo's.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use numbers and examples to illustrate how you’ve driven growth or improved digital experiences.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about making a difference in children’s lives. Share why this role excites you!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows us you’re serious about joining our team.
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around email and SMS campaigns. Be ready to discuss specific examples of how you've driven engagement and loyalty in previous roles. This will show that you understand the nuances of the digital landscape and can bring valuable insights to the team.
✨Showcase Your Project Management Skills
Since this role involves effective project management, prepare to talk about your experience managing digital projects. Think of a few key projects where you successfully drove results, and be ready to explain your approach to planning, implementing, and evaluating those campaigns.
✨Emphasise Data-Driven Decision Making
Barnardo's values an audience and data-led approach, so come prepared with examples of how you've used data to inform your strategies. Discuss how you've analysed customer behaviour or market trends to improve digital experiences and drive income growth.
✨Be Ready to Collaborate
This role requires working closely with various teams, so highlight your teamwork skills. Share examples of how you've collaborated with others to spot opportunities for growth or improve processes. Showing that you're a team player will resonate well with the interviewers.
