At a Glance
- Tasks: Lead marketing strategies to recruit foster carers and adoptive parents, making a real difference in children's lives.
- Company: Barnardo's, dedicated to changing childhoods and improving lives for disadvantaged children.
- Benefits: Competitive salary, supportive work culture, and the chance to make a meaningful impact.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Join a mission-driven team and help create safe, nurturing homes for children across the UK.
- Qualifications: Proven experience in integrated marketing, leadership, and audience engagement.
The predicted salary is between 50000 - 65000 £ per year.
Barnardo's exists to change childhoods and change lives. Too many children and young people are growing up with disadvantage or at risk of harm - missing out on a safer, happier childhood and the opportunities they deserve in adulthood. Fostering and adoption are central to that mission. Across Barnardo's, we work to recruit, support and retain foster carers and adoptive parents who can provide safe, stable and nurturing homes for children and young people.
The Senior Marketing Manager (Fostering & Adoption) plays a pivotal role in leading this work - shaping the strategy, driving integrated campaigns and ensuring our marketing and recruitment activity delivers sustained recruitment growth and impact across the UK. This role leads the marketing and recruitment approach for fostering and adoption across the UK, bringing together national and regional activity to deliver consistent, high-quality campaigns and support local recruitment needs.
A key focus is the journey to enquiry - ensuring we engage and support prospective carers and adopters from first awareness through to enquiry. The role draws on insight from across the full journey, including approvals and placements, using this to strengthen how we reach, target and engage audiences at earlier stages. It works in close partnership with Children's Services, as well as colleagues across Fundraising and Marketing and Strategy & External Affairs, to plan and deliver joined-up activity that reflects service priorities, audience needs and the wider organisational strategy.
The role leads a national and regional marketing team, setting clear direction, building capability and creating a collaborative, supportive and high-performing culture where people feel valued and able to do their best work. It also oversees significant campaign and media investment, ensuring budgets are well managed and activity delivers strong return through a focus on performance, continuous improvement and learning.
A strong focus of the role is on outcomes. This includes driving enquiry growth through integrated, multi-channel campaigns and developing effective stewardship approaches that support people from initial engagement through to taking the first step. It requires a clear understanding of audience needs and motivations, and the ability to use insight, testing and data to continually refine activity and improve effectiveness.
The role also plays an important part in shaping how Barnardo's presents its fostering and adoption offer - developing clear, compelling propositions and ensuring messaging is consistent, competitive and aligned to the needs of the audiences we are seeking to reach.
What this role brings:
- Significant experience leading integrated marketing strategies and campaigns that deliver measurable growth
- Strong leadership experience, with the ability to develop and motivate teams and build inclusive, high-performing ways of working
- Experience working across complex organisations, building partnerships and influencing senior stakeholders
- Experience using insight, audience understanding and performance data to shape and improve marketing
- Experience managing multi-channel campaigns and budgets, with a focus on effectiveness and return on investment
- The ability to balance strategic thinking with delivery, working across national and regional priorities
This is a critical leadership role at the heart of how Barnardo's recruits foster carers and adoptive parents - shaping strategy, leading teams and delivering activity that enables more children and young people to grow up in safe, stable and supportive homes. The role works closely across teams and involves regular in-person collaboration, including time in central London and across the UK as needed to support planning, partnership working and delivery. Above all, this role plays a vital part in delivering Barnardo's mission of changing childhoods and changing lives.
Senior Marketing Manager (Fostering & Adoption) (23142) in London employer: BARNARDOS
Barnardo's is an exceptional employer dedicated to transforming the lives of children and young people, offering a collaborative and supportive work culture that values every team member's contribution. As a Senior Marketing Manager, you will have the opportunity to lead impactful marketing strategies that directly contribute to fostering and adoption efforts across the UK, while benefiting from professional growth opportunities and a strong focus on outcomes. With a commitment to inclusivity and continuous improvement, Barnardo's provides a meaningful and rewarding environment for those passionate about making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (Fostering & Adoption) (23142) in London
✨Tip Number 1
Network like a pro! Reach out to people in the fostering and adoption sector, attend relevant events, and connect with professionals on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, make sure to express why you're passionate about fostering and adoption. Share personal stories or experiences that highlight your commitment to making a difference.
✨Tip Number 3
Prepare for interviews by researching Barnardo's mission and values. Understand their approach to marketing and recruitment, and think about how your skills can contribute to their goals. Tailor your responses to show you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the team and making a real impact in the lives of children and young people.
We think you need these skills to ace Senior Marketing Manager (Fostering & Adoption) (23142) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in integrated marketing strategies and how it aligns with Barnardo's mission. We want to see how you can make a difference!
Showcase Your Leadership Skills:This role is all about leading teams and driving results. Share examples of how you've motivated teams and built high-performing cultures in your previous roles. We love to see strong leadership in action!
Use Data to Your Advantage:Demonstrate your ability to use insights and performance data to shape marketing strategies. Include specific metrics or outcomes from past campaigns that show your impact. We’re all about results here at StudySmarter!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at BARNARDOS
✨Know Barnardo's Mission Inside Out
Before the interview, make sure you understand Barnardo's mission and how fostering and adoption fit into it. Familiarise yourself with their values and recent campaigns. This will help you demonstrate your passion for the role and show that you're aligned with their goals.
✨Showcase Your Marketing Expertise
Prepare to discuss specific integrated marketing strategies you've led in the past. Be ready to share measurable outcomes from your campaigns, especially those that involved multi-channel approaches. Highlight how your experience can directly contribute to Barnardo's recruitment growth.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, you'll need to lead a team effectively. Think of examples where you've motivated and developed your team. Discuss how you foster collaboration and create a high-performing culture, as this is crucial for the role.
✨Prepare Insight-Driven Questions
During the interview, ask insightful questions about Barnardo's current marketing strategies and how they measure success. This shows your analytical mindset and interest in using data to drive improvements, which is key for the role.
