At a Glance
- Tasks: Drive digital loyalty programmes and enhance supporter experiences to maximise engagement.
- Company: Join Barnardo's, a charity dedicated to improving children's lives across the UK.
- Benefits: Flexible working options, competitive salary, and a chance to make a real difference.
- Other info: Fast-paced role with opportunities for personal growth and development.
- Why this job: Be part of a mission-driven team that creates positive change for children.
- Qualifications: Experience in digital marketing and a passion for impactful supporter engagement.
The predicted salary is between 29530 - 34352 £ per year.
Location: Various across the UK with flexible/hybrid working options
Salary: £29,530.68 - £34,352.01 (depending on experience)
Hours: Full-time, permanent
Closing Date: June 26th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life‐time value.
What You'll Be Doing as the Senior Digital Loyalty Executive
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management
- Working closely with our retail teams to develop and deliver retail customer journeys to drive revenue across the Barnardo's online shop
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
- Provide technical support for stakeholders using our email marketing platforms
- Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
- Embed an audience, data‐led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
- Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing
This is a varied, fast‐paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For
- Digital/email marketing experience with a track‐record of success in either a charity or commercial setting
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Senior Digital Loyalty Executive – Retail & Special Projects (23116) in London employer: BARNARDOS
At Barnardo's, we pride ourselves on being an exceptional employer that champions a culture of collaboration, innovation, and personal growth. Our flexible/hybrid working options allow you to balance your professional and personal life while making a meaningful impact in the lives of children across the UK. With a commitment to employee wellbeing and continuous development, you'll find ample opportunities to enhance your skills and contribute to our mission of building stronger families and safer childhoods.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Loyalty Executive – Retail & Special Projects (23116) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you won't find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Show them you’re not just another candidate; you’re genuinely interested in making a difference!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with their needs. Keep it concise and engaging – you want to leave them wanting to know more about you.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Senior Digital Loyalty Executive – Retail & Special Projects (23116) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Digital Loyalty Executive role. Highlight your digital marketing experience and any relevant projects you've worked on that align with Barnardo's mission. We want to see how your skills can make a real difference!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital loyalty and how you can contribute to our goals. Be sure to mention specific experiences that demonstrate your ability to drive engagement and revenue.
Showcase Your Achievements:When detailing your experience, focus on achievements rather than just responsibilities. Use metrics where possible to show how your efforts have led to growth or improved customer experiences. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Barnardo's!
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around email and SMS campaigns. Be ready to discuss specific examples of how you've successfully driven engagement and loyalty in previous roles.
✨Showcase Your Project Management Skills
Prepare to talk about your experience with project management. Have a couple of solid examples ready that demonstrate how you've effectively managed campaigns or initiatives from start to finish, particularly in a fast-paced environment.
✨Data-Driven Decision Making
Since the role emphasises an audience and data-led approach, be prepared to discuss how you've used data to inform your strategies. Bring examples of how data analysis has led to successful outcomes in your past work.
✨Communicate Clearly and Confidently
Excellent communication skills are key for this position. Practice articulating your thoughts clearly and confidently, especially when discussing your ideas for enhancing customer journeys and supporter experiences.
