At a Glance
- Tasks: Drive digital loyalty programmes to connect with supporters and maximise their lifetime value.
- Company: Join Barnardo's, a charity dedicated to improving children's lives across the UK.
- Benefits: Flexible working options, competitive salary, and a chance to make a real difference.
- Other info: Fast-paced role with opportunities for personal growth and development.
- Why this job: Be part of a mission-driven team that creates positive change for children.
- Qualifications: Experience in digital marketing and fundraising with strong communication skills.
The predicted salary is between 29530 - 34352 £ per year.
Location: Various across the UK with flexible/hybrid working options
Salary: £29,530.68 - £34,352.01 (depending on experience)
Hours: Full-time, permanent
Closing Date: June 15th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time, money and voice. We’re looking for an experienced and ambitious Senior Digital Loyalty Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and lifetime value.
What You’ll Be Doing as the Senior Digital Loyalty Executive:
- Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
- Supporting the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
- Providing technical support for stakeholders using our email marketing platforms
- Working collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
- Embedding an audience, data‑led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
- Providing timely, relevant reporting to stakeholders to continuously improve our digital marketing
This is a varied, fast‑paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We’re Looking For:
- Digital/email marketing and fundraising experience with a track‑record of success
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects
- Experience of using customer/supporter and market data to inform ideas and strategic plans
- An understanding and knowledge of digital marketing and how this can support acquisition and growth
- Excellent written, communication and interpersonal skills
You’ll also be able to attend in‑person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Senior Digital Loyalty Executive (One Supporter Journey) (23115) in London employer: BARNARDOS
At Barnardo's, we are dedicated to making a real difference in children's lives, and as a Senior Digital Loyalty Executive, you will be part of a passionate team committed to this mission. With flexible/hybrid working options across various locations in the UK, we offer a supportive work culture that prioritises employee wellbeing and growth opportunities, ensuring you can thrive both personally and professionally. Join us to engage with our supporters through innovative digital strategies and contribute to meaningful change while enjoying a collaborative environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Loyalty Executive (One Supporter Journey) (23115) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Barnardo's. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for the cause! When you get the chance to speak with someone from Barnardo's, share why you're excited about making a difference in children's lives. Authentic enthusiasm can set you apart.
✨Tip Number 3
Prepare for interviews by researching Barnardo's digital loyalty programmes. Be ready to discuss how your experience aligns with their mission and how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Senior Digital Loyalty Executive (One Supporter Journey) (23115) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in digital marketing and fundraising. We want to see how your skills align with the role of Senior Digital Loyalty Executive, so don’t hold back on showcasing your successes!
Showcase Your Passion:Let your enthusiasm for making a difference in children's lives shine through in your application. At Barnardo's, we’re all about building stronger families and safer childhoods, so share why this mission resonates with you.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your experiences and achievements, as we appreciate direct communication that gets to the heart of what you can bring to the team.
Apply Through Our Website:We encourage you to submit your application via our website. It’s the best way to ensure your application gets to us directly and allows you to easily track your progress. Plus, it’s super simple!
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around email and SMS campaigns. Be ready to discuss specific examples of how you've successfully driven engagement and loyalty in previous roles.
✨Showcase Your Project Management Skills
Since this role involves effective project management, prepare to share experiences where you've led projects from start to finish. Highlight any tools or methodologies you used to keep everything on track and how you measured success.
✨Data-Driven Mindset
Barnardo's values an audience and data-led approach, so come prepared with examples of how you've used data to inform your strategies. Discuss how you've analysed customer behaviour to improve digital journeys and drive income growth.
✨Communicate with Confidence
Excellent communication skills are a must for this role. Practice articulating your thoughts clearly and confidently. Think about how you can convey complex ideas simply, especially when discussing your past experiences in fundraising and marketing.
