Digital Marketing Specialist in London

Digital Marketing Specialist in London

London Full-Time No working from home possible
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Senior Digital Loyalty Executive (Retail & Special Projects)
Location: Various across the UK with flexible/hybrid working options
Hours: Full-time, permanent
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
What You’ll Be Doing as the Senior Digital Loyalty Executive
Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management
Working closely with our retail teams to develop and deliver retail customer journeys to drive revenue across the Barnardo's online shop
Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
Provide technical support for stakeholders using our email marketing platforms
Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We’re Looking For
We're looking for a Senior Digital Loyalty Executive who has:
Digital/email marketing experience with a track-record of success in either a charity or commercial setting
Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
Experience of using customer/supporter and market data to inform ideas and strategic plansAn understanding and knowledge of digital marketing and how this can support acquisition and growth.
Excellent written, communication and interpersonal skills
You’ll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
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Contact Details:

BARNARDOS Recruitment Team