At a Glance
- Tasks: Drive digital loyalty strategies to connect with supporters and boost fundraising.
- Company: Join Barnardo's, a charity dedicated to improving children's lives.
- Benefits: Be part of a mission-driven team with opportunities for personal growth.
- Other info: Fast-paced role with a supportive team culture and clear mission.
- Why this job: Make a real difference in children's lives while developing your digital marketing skills.
- Qualifications: Experience in digital marketing and fundraising with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Make a Real Difference in a Child's Life. At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action.
We're looking for an experienced and ambitious Digital Loyalty Manager to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Digital Loyalty Manager:
- Developing digital stewardship and loyalty strategies to maximise the lifetime value of supporters and customers.
- Identify and drive growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases.
- Lead, motivate and empower the wider digital loyalty team, harnessing their expertise and building capabilities through effective leadership.
- Build a culture of high-performing multi-disciplinary teams from across the charity to drive performance through integration and collaboration.
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's which combines strategic planning with operational delivery. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For:
- Substantial digital/email marketing and fundraising experience with a track-record of success.
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans.
- A significant understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills.
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK. Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Digital Loyalty Manager in London employer: BARNARDOS
At Barnardo's, we are dedicated to making a real difference in children's lives, and as a Digital Loyalty Manager, you will be part of a passionate team committed to this mission. Our inclusive work culture fosters collaboration and personal growth, providing ample opportunities for professional development while prioritising employee wellbeing. Located in the heart of London, you will enjoy the vibrant city life alongside the chance to contribute to meaningful change within the community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Barnardo's. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show your passion for the cause! When you get the chance to speak with someone from Barnardo's, make sure to express why you care about their mission. It’s all about making that emotional connection.
✨Tip Number 3
Prepare for interviews by researching Barnardo's digital strategies. Be ready to discuss how your experience aligns with their goals, especially around digital loyalty and supporter engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference.
We think you need these skills to ace Digital Loyalty Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and fundraising. We want to see how your skills align with the role of Digital Loyalty Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Your Passion:Let your enthusiasm for making a difference shine through in your application. At Barnardo's, we’re all about creating positive futures for children, so share why this mission resonates with you and how you can contribute to it.
Be Data-Driven:Since the role involves using data to inform strategies, include examples of how you've successfully used data in past projects. We love seeing candidates who can demonstrate a strong understanding of audience insights and how they’ve applied them to drive results.
Apply Early!:With the high volume of applications we receive, it’s best to get your application in as soon as possible. Head over to our website to submit your application and make sure you don’t miss out on this fantastic opportunity!
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around email and SMS strategies. Be ready to discuss specific campaigns you've worked on and how they drove engagement or income growth.
✨Showcase Your Leadership Skills
As a Digital Loyalty Manager, you'll need to lead a team. Prepare examples of how you've motivated and empowered others in previous roles. Highlight any successful projects where collaboration was key to achieving results.
✨Data is Your Best Friend
Be prepared to talk about how you've used data to inform your strategies. Bring examples of how audience insights have shaped your campaigns and led to improved supporter experiences.
✨Align with Barnardo's Mission
Familiarise yourself with Barnardo's mission and values. During the interview, express your passion for making a difference in children's lives and how your skills can contribute to their goals.
