At a Glance
- Tasks: Drive digital loyalty strategies to connect with supporters and boost fundraising efforts.
- Company: Join Barnardo's, a charity dedicated to improving children's lives.
- Benefits: Make a real impact while enjoying a supportive team environment.
- Other info: Fast-paced role with opportunities for personal growth and collaboration.
- Why this job: Be part of a mission that delivers change for children and builds lasting connections.
- Qualifications: Proven experience in digital marketing and fundraising with strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Make a Real Difference in a Child's Life. At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time, money, and voice. We're looking for an experienced and ambitious Digital Loyalty Manager to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life‑time value.
What You'll Be Doing as the Digital Loyalty Manager:
- Developing digital stewardship and loyalty strategies to maximise the lifetime value of supporters and customers.
- Identify and drive growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases.
- Lead, motivate and empower the wider digital loyalty team, harnessing their expertise and building capabilities through effective leadership.
- Build a culture of high‑performing multi‑disciplinary teams from across the charity to drive performance through integration and collaboration.
- Embed an audience, data‑led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
This is a varied, fast‑paced role that is at the heart of driving digital income growth at Barnardo's which combines strategic planning with operational delivery. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For:
- Substantial digital/email marketing and fundraising experience with a track‑record of success.
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans.
- A significant understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills.
You’ll also be able to attend in‑person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Digital Loyalty Manager (23112) in London employer: BARNARDOS
At Barnardo's, we are dedicated to making a real difference in children's lives, and as an employer, we foster a supportive and collaborative work culture that prioritises employee wellbeing and growth. Our Digital Loyalty Manager role offers the opportunity to lead a passionate team in a fast-paced environment, where your contributions directly impact our mission while benefiting from professional development and a strong sense of community. Join us in central London, where you can engage with like-minded individuals committed to creating positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Loyalty Manager (23112) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. At Barnardo's, they’re all about making a difference in children's lives, so show them you’re passionate about their cause. We recommend practising common interview questions and having your own questions ready to ask.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you’ve worked on digital marketing campaigns or loyalty programmes before, share those successes! We want to see how you can bring value to the team at Barnardo's.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to engage directly with us.
We think you need these skills to ace Digital Loyalty Manager (23112) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and fundraising. We want to see how your skills align with the role of Digital Loyalty Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Your Passion:Let your enthusiasm for making a difference shine through in your application. At Barnardo's, we’re all about building stronger families and safer childhoods, so share why this mission resonates with you and how you can contribute to it.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around email and SMS strategies. Be ready to discuss specific campaigns you've worked on and how they drove engagement or income growth.
✨Show Your Passion for the Cause
Barnardo's is all about making a difference in children's lives. Share personal stories or experiences that connect you to their mission. This will show your genuine interest and commitment to their work.
✨Prepare for Team Dynamics
Since this role involves leading a team, think about your leadership style and how you empower others. Be prepared to share examples of how you've built high-performing teams and fostered collaboration in previous roles.
✨Data-Driven Decision Making
Highlight your experience with using data to inform strategies. Be ready to discuss how you've used customer insights to shape digital journeys and improve supporter experiences in past projects.
