Copywriter in London

Barnardo's exists to change childhoods and change lives. Too many children and young people are growing up with disadvantage or at risk of harm - missing out on a safer, happier childhood and the opportunities they deserve in adulthood. We are looking for a talented and creative Copywriter to help us tell our stories and connect with our audiences. This is a role for someone who can craft compelling, audience-led content across multiple channels.

You will write for campaigns, marketing, fundraising and organisational communications - ensuring everything we produce is clear, accessible and aligned to Barnardo's tone of voice. From advertising and digital content to reports and partnership materials, your writing will support engagement and income generation. Working closely with colleagues across Fundraising and Marketing and the wider organisation, you'll bring creativity and attention to detail to a wide range of briefs.

Alongside creating new content, you'll edit and refine existing materials so they are accurate, inclusive and on brand, and support the continued development of how we express ourselves through words.

What you'll be doing as a Copywriter:

• Writing engaging, high-quality content across channels, including advertising, social media, email, web, print and fundraising campaigns
• Crafting audience-led storytelling for supporters, service users, partners and internal teams
• Editing and proofreading materials to ensure accuracy, clarity, inclusivity and consistency with our tone of voice
• Collaborating with stakeholders and creative teams to deliver work that meets briefs and campaign objectives
• Developing content for key organisational materials such as reports, presentations and partnership pitches
• Championing accessible and inclusive communication, with strong EDI principles embedded throughout
• Supporting the evolution of Barnardo's tone of voice and acting as a guardian of the brand
• Using insight and testing to improve performance over time

This is a varied and dynamic role at the heart of how Barnardo's communicates, helping people understand our impact and take action to support children and young people. You'll be someone who can manage multiple priorities, collaborate effectively with stakeholders and teams, and understand how strong writing drives engagement. You will have excellent writing and editing skills, experience across a range of formats, and a commitment to accessible and inclusive communication. You’ll also be comfortable working collaboratively across teams and able to attend in‑person meetings in central London – typically once a month, with more regular attendance (around once a week) when needed.

Most of all, we are looking for someone who shares our commitment to changing childhoods and changing lives, and who brings creativity, care and attention to everything they do. If you’re ready to use your skills to create work that makes a real difference, we would love to hear from you.