At a Glance
- Tasks: Create engaging content for campaigns, marketing, and fundraising to connect with audiences.
- Company: Join Barnardo's, a charity dedicated to changing childhoods and lives across the UK.
- Benefits: Flexible working options, competitive salary, and a chance to make a real impact.
- Other info: Collaborative environment with opportunities for personal growth and development.
- Why this job: Use your creativity to tell powerful stories that support children and young people.
- Qualifications: Strong writing and editing skills, with experience in various content formats.
The predicted salary is between 30000 - 40000 £ per year.
Barnardo's exists to change childhoods and change lives. Too many children and young people are growing up with disadvantage or at risk of harm - missing out on a safer, happier childhood and the opportunities they deserve in adulthood.
We are looking for a talented and creative Copywriter to help us tell our stories and connect with our audiences. This is a role for someone who can craft compelling, audience‐led content across multiple channels. You will write for campaigns, marketing, fundraising and organisational communications - ensuring everything we produce is clear, accessible and aligned to Barnardo's tone of voice. From advertising and digital content to reports and partnership materials, your writing will support engagement and income generation.
Working closely with colleagues across Fundraising and Marketing and the wider organisation, you'll bring creativity and attention to detail to a wide range of briefs. Alongside creating new content, you'll edit and refine existing materials so they are accurate, inclusive and on brand, and support the continued development of how we express ourselves through words.
What you'll be doing as a Copywriter:
- Writing engaging, high-quality content across channels, including advertising, social media, email, web, print and fundraising campaigns
- Crafting audience‐led storytelling for supporters, service users, partners and internal teams
- Editing and proofreading materials to ensure accuracy, clarity, inclusivity and consistency with our tone of voice
- Collaborating with stakeholders and creative teams to deliver work that meets briefs and campaign objectives
- Developing content for key organisational materials such as reports, presentations and partnership pitches
- Championing accessible and inclusive communication, with strong EDI principles embedded throughout
- Supporting the evolution of Barnardo's tone of voice and acting as a guardian of the brand
- Using insight and testing to improve performance over time
This is a varied and dynamic role at the heart of how Barnardo's communicates, helping people understand our impact and take action to support children and young people. You'll be someone who can manage multiple priorities, collaborate effectively with stakeholders and teams, and understand how strong writing drives engagement. You will have excellent writing and editing skills, experience across a range of formats, and a commitment to accessible and inclusive communication.
You'll also be comfortable working collaboratively across teams and able to attend in‐person meetings in central London – typically once a month, with more regular attendance (around once a week) when needed. Most of all, we are looking for someone who shares our commitment to changing childhoods and changing lives, and who brings creativity, care and attention to everything they do.
If you're ready to use your skills to create work that makes a real difference, we would love to hear from you.
Copywriter (23120) in London employer: BARNARDOS
Barnardo's is an exceptional employer dedicated to making a meaningful impact on the lives of children and young people across the UK. With flexible and hybrid working options, a collaborative work culture, and a strong commitment to employee growth and inclusivity, we empower our team to thrive while championing accessible communication. Join us in crafting compelling narratives that resonate with our audiences and drive positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter (23120) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow creatives. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. Tailor it to showcase pieces that align with Barnardo's mission and tone of voice – this will make you stand out!
✨Tip Number 3
Prepare for interviews by researching Barnardo's values and recent campaigns. Be ready to discuss how your writing can support their goals and engage their audiences effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Barnardo's team.
We think you need these skills to ace Copywriter (23120) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for storytelling and making a difference shine through. We want to see how your creativity aligns with our mission at Barnardo's.
Tailor Your Content:Make sure to tailor your writing samples and application to reflect the tone of voice we use at Barnardo's. Show us you can craft audience-led content that resonates with our supporters and service users.
Highlight Collaboration Skills:Since you'll be working closely with various teams, emphasise your collaboration skills in your application. Share examples of how you've successfully worked with others to deliver compelling content.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to change lives.
How to prepare for a job interview at BARNARDOS
✨Know Barnardo's Inside Out
Before your interview, dive deep into Barnardo's mission and values. Understand their tone of voice and the kind of stories they tell. This will help you tailor your responses and show that you're genuinely passionate about their work.
✨Showcase Your Writing Skills
Bring along a portfolio of your best writing samples that demonstrate your ability to craft engaging, audience-led content. Make sure to include a variety of formats, like social media posts, emails, and reports, to showcase your versatility.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, be ready to discuss your experience in collaboration. Think of specific examples where you've worked with others to achieve a common goal, and how your writing contributed to that success.
✨Emphasise Inclusivity and Accessibility
Barnardo's values accessible communication, so be prepared to talk about how you ensure your writing is inclusive. Share examples of how you've adapted content for different audiences or made complex information easier to understand.
