At a Glance
- Tasks: Drive digital loyalty strategies to connect with supporters and boost fundraising efforts.
- Company: Join Barnardo's, a charity dedicated to improving children's lives.
- Benefits: Make a real impact while enjoying a supportive team environment.
- Other info: Fast-paced role with opportunities for personal and professional growth.
- Why this job: Be part of a mission-driven team that creates positive change for children.
- Qualifications: Experience in digital marketing and fundraising with strong communication skills.
Make a Real Difference in a Child's Life. At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Digital Loyalty Manager to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Digital Loyalty Manager:
- Developing digital stewardship and loyalty strategies to maximise the lifetime value of supporters and customers.
- Identify and drive growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases.
- Lead, motivate and empower the wider digital loyalty team, harnessing their expertise and building capabilities through effective leadership.
- Build a culture of high-performing multi-disciplinary teams from across the charity to drive performance through integration and collaboration.
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's which combines strategic planning with operational delivery. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For:
- Substantial digital/email marketing and fundraising experience with a track-record of success.
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans.
- A significant understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills.
You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
Digital Loyalty Manager employer: BARNARDOS
At Barnardo's, we are dedicated to making a real difference in children's lives, and as an employer, we foster a supportive and collaborative work culture that prioritises employee wellbeing and growth. Our Digital Loyalty Manager role offers the opportunity to lead a passionate team in a dynamic environment, where your contributions directly impact our mission to build stronger families and safer childhoods. With a focus on professional development and a commitment to innovation, working with us means being part of a meaningful cause while enjoying the benefits of a flexible and engaging workplace in the heart of London.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Barnardo's. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show your passion for the cause! When you get the chance to speak with someone from Barnardo's, make sure to express why you care about their mission. It’s all about making that emotional connection.
✨Tip Number 3
Prepare for interviews by researching Barnardo's digital strategies. Be ready to discuss how your experience aligns with their goals, especially around digital loyalty and supporter engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference.
We think you need these skills to ace Digital Loyalty Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and fundraising. We want to see how your skills align with the role of Digital Loyalty Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Your Passion:Let your enthusiasm for making a difference shine through in your application. At Barnardo's, we’re all about building stronger families and safer childhoods, so share why you’re passionate about this mission and how you can contribute to it.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your experience and ideas. Avoid fluff – we want to know what you can bring to the table!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our mission there.
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing knowledge, especially around email and SMS strategies. Be ready to discuss how you've successfully driven loyalty programmes in the past and how you can apply that experience to Barnardo's.
✨Show Your Passion for the Cause
Barnardo's is all about making a difference in children's lives. Share your personal connection to their mission and how your values align with theirs. This will show that you're not just looking for a job, but that you genuinely care about their work.
✨Prepare for Team Dynamics
Since this role involves leading a team, think about your leadership style and how you empower others. Be ready to share examples of how you've built high-performing teams in the past and how you plan to foster collaboration at Barnardo's.
✨Data-Driven Decision Making
Highlight your experience with using data to inform strategies. Prepare to discuss specific campaigns where data played a crucial role in decision-making and how you can bring that audience-led approach to enhance Barnardo's digital journeys.
