At a Glance
- Tasks: Drive digital loyalty strategies to connect with supporters and boost fundraising efforts.
- Company: Join Barnardo's, a charity dedicated to improving children's lives.
- Benefits: Be part of a mission-driven team with opportunities for personal growth and development.
- Other info: Dynamic role with a focus on collaboration and high performance.
- Why this job: Make a real difference in children's lives while enhancing your digital marketing skills.
- Qualifications: Proven experience in digital marketing and fundraising with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Make a Real Difference in a Child's Life. At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time, money, and voice.
We're looking for an experienced and ambitious Digital Loyalty Manager to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life‑time value.
What You'll Be Doing as the Digital Loyalty Manager:
- Developing digital stewardship and loyalty strategies to maximise the lifetime value of supporters and customers.
- Identify and drive growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases.
- Lead, motivate and empower the wider digital loyalty team, harnessing their expertise and building capabilities through effective leadership.
- Build a culture of high‑performing multi‑disciplinary teams from across the charity to drive performance through integration and collaboration.
- Embed an audience, data‑led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
This is a varied, fast‑paced role that is at the heart of driving digital income growth at Barnardo's which combines strategic planning with operational delivery. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For:
- Substantial digital/email marketing and fundraising experience with a track‑record of success.
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans.
- A significant understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills.
You’ll also be able to attend in‑person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Digital Loyalty Manager (23112) employer: BARNARDOS
At Barnardo's, we are dedicated to making a real difference in children's lives, and as a Digital Loyalty Manager, you will be part of a passionate team committed to this mission. Our supportive work culture fosters collaboration and personal growth, offering opportunities to lead innovative digital strategies that enhance supporter engagement. Located in the heart of London, we provide a dynamic environment where your contributions directly impact our cause, ensuring a rewarding and meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Loyalty Manager (23112)
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing and fundraising space, especially those connected to Barnardo's. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in digital loyalty programmes. This will help us see how you can drive growth and build connections with supporters at Barnardo's.
✨Tip Number 3
Get familiar with our mission! Understanding Barnardo's values and how they align with your experience will help you connect better during interviews. It shows you're not just looking for any job, but you genuinely care about making a difference.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission of supporting children.
We think you need these skills to ace Digital Loyalty Manager (23112)
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for making a difference shine through. We want to see how much you care about supporting children and building stronger communities. Share personal experiences or motivations that connect you to our mission!
Tailor Your Application:Make sure to customise your application to highlight your relevant skills and experiences. We’re looking for someone with a solid background in digital marketing and fundraising, so be specific about how your past roles align with what we need.
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to break down your achievements and make them stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Barnardo's and our values.
How to prepare for a job interview at BARNARDOS
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around email and SMS strategies. Be ready to discuss specific campaigns you've worked on and how they drove engagement or income growth.
✨Showcase Your Leadership Skills
Since the role involves leading a team, prepare examples of how you've motivated and empowered others in previous positions. Think about times when you built a high-performing team or fostered collaboration across departments.
✨Data is Your Best Friend
Be prepared to talk about how you've used data to inform your strategies. Bring examples of how audience insights have shaped your digital loyalty programmes and led to successful outcomes.
✨Align with Barnardo's Mission
Familiarise yourself with Barnardo's mission and values. During the interview, express your passion for making a difference in children's lives and how your experience aligns with their goals in building stronger families and safer childhoods.
