At a Glance
- Tasks: Create engaging content for campaigns, social media, and more to connect with audiences.
- Company: Join Barnardo's, a charity dedicated to changing childhoods and lives across the UK.
- Benefits: Flexible working options, competitive salary, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for collaboration and personal growth.
- Why this job: Use your creativity to tell powerful stories that support children and young people.
- Qualifications: Strong writing and editing skills, with a passion for inclusive communication.
The predicted salary is between 30000 - 40000 £ per year.
Barnardo's exists to change childhoods and change lives. Too many children and young people are growing up with disadvantage or at risk of harm - missing out on a safer, happier childhood and the opportunities they deserve in adulthood. We are looking for a talented and creative Copywriter to help us tell our stories and connect with our audiences. This is a role for someone who can craft compelling, audience‑led content across multiple channels.
You will write for campaigns, marketing, fundraising and organisational communications - ensuring everything we produce is clear, accessible and aligned to Barnardo's tone of voice. From advertising and digital content to reports and partnership materials, your writing will support engagement and income generation. Working closely with colleagues across Fundraising and Marketing and the wider organisation, you'll bring creativity and attention to detail to a wide range of briefs.
Alongside creating new content, you'll edit and refine existing materials so they are accurate, inclusive and on brand, and support the continued development of how we express ourselves through words.
What you'll be doing as a Copywriter:
- Writing engaging, high-quality content across channels, including advertising, social media, email, web, print and fundraising campaigns
- Crafting audience‑led storytelling for supporters, service users, partners and internal teams
- Editing and proofreading materials to ensure accuracy, clarity, inclusivity and consistency with our tone of voice
- Collaborating with stakeholders and creative teams to deliver work that meets briefs and campaign objectives
- Developing content for key organisational materials such as reports, presentations and partnership pitches
- Championing accessible and inclusive communication, with strong EDI principles embedded throughout
- Supporting the evolution of Barnardo's tone of voice and acting as a guardian of the brand
- Using insight and testing to improve performance over time
This is a varied and dynamic role at the heart of how Barnardo's communicates, helping people understand our impact and take action to support children and young people. You'll be someone who can manage multiple priorities, collaborate effectively with stakeholders and teams, and understand how strong writing drives engagement. You will have excellent writing and editing skills, experience across a range of formats, and a commitment to accessible and inclusive communication. You’ll also be comfortable working collaboratively across teams and able to attend in‑person meetings in central London – typically once a month, with more regular attendance (around once a week) when needed.
Most of all, we are looking for someone who shares our commitment to changing childhoods and changing lives, and who brings creativity, care and attention to everything they do. If you're ready to use your skills to create work that makes a real difference, we would love to hear from you.
Copywriter (23120) employer: BARNARDOS
Barnardo's is an exceptional employer dedicated to making a meaningful impact in the lives of children and young people across the UK. With flexible and hybrid working options, a strong commitment to diversity and inclusion, and a collaborative work culture, employees are empowered to grow their skills while contributing to vital campaigns that change lives. Join us in a role where your creativity and passion for storytelling will help shape our brand and drive engagement, all while being part of a supportive team that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter (23120)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow creatives. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. Tailor it to showcase pieces that align with Barnardo's mission and tone of voice, so they can see how you fit right in.
✨Tip Number 3
Prepare for interviews by researching Barnardo's values and recent campaigns. Be ready to discuss how your writing can support their goals and engage their audiences effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Barnardo's team and making a difference.
We think you need these skills to ace Copywriter (23120)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for storytelling and making a difference shine through. We want to see how your values align with ours at Barnardo's, so share why this role excites you!
Tailor Your Content:Make sure to tailor your application to the specific role of Copywriter. Highlight your experience in crafting audience-led content and give examples of how you've engaged different audiences in the past. We love seeing relevant examples!
Keep It Clear and Concise:Remember, clarity is key! Your application should reflect the same clear and accessible communication we value. Avoid jargon and keep your sentences straightforward – we want to understand your message easily.
Proofread Like a Pro:Before hitting send, give your application a thorough proofread. Typos and errors can distract from your brilliant ideas. We’re looking for attention to detail, so make sure everything is polished and on point!
How to prepare for a job interview at BARNARDOS
✨Know Barnardo's Inside Out
Before your interview, dive deep into Barnardo's mission and values. Understand their tone of voice and the kind of stories they tell. This will help you tailor your responses and show that you're genuinely passionate about their work.
✨Showcase Your Writing Skills
Bring along a portfolio of your best writing samples that demonstrate your ability to craft engaging content across different formats. Be ready to discuss how each piece aligns with audience needs and campaign objectives.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you’ve managed feedback to refine your work.
✨Emphasise Inclusivity and Accessibility
Barnardo's values accessible communication, so be prepared to discuss how you ensure your writing is inclusive. Share specific strategies or experiences where you’ve championed EDI principles in your content creation.
