At a Glance
- Tasks: Lead exciting email marketing projects to engage customers and drive donations.
- Company: Join Barnardo's, a charity dedicated to improving children's lives across the UK.
- Benefits: Flexible working options, competitive salary, and a chance to make a real difference.
- Other info: Dynamic role with opportunities for personal growth and professional development.
- Why this job: Be part of a mission-driven team that creates positive change for children.
- Qualifications: Proven email marketing experience and strong communication skills required.
The predicted salary is between 40500 - 49500 £ per year.
Location: Various across the UK with flexible/hybrid working options. Must be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Hours: Full-time, permanent
Closing Date: August 20th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
What You'll Be Doing as the Senior Digital Loyalty Executive (Email Marketing)
- Project managing new email journeys for customers and donors - briefing data segmentation, developing creative, managing stakeholder feedback, building emails and ensuring best practice to maximise engagement and income.
- Working closely with our retail teams to develop new retail lifecycle journeys such as first purchase or abandon cart journeys to drive revenue across the Barnardo's online shop.
- Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to encourage repeat giving/purchases.
- Provide technical support for stakeholders and identify opportunities to drive innovation in our email marketing.
- Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision.
- Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing.
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For
- Proven email marketing experience with a track-record of success in either a charity or commercial setting.
- Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey.
- Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
- Experience of using customer/supporter and market data to inform ideas and strategic plans.
- Knowledge and experience of using at least one Email Marketing Platform (e.g. Salesforce Marketing Cloud, Mailchimp, Dot Digital).
- An understanding and knowledge of digital marketing and how this can support acquisition and growth.
- Excellent written, communication and interpersonal skills.
Senior Marketing Executive employer: Barnardos
Barnardo's is an exceptional employer dedicated to making a positive impact on children's lives. With a strong focus on professional development and a supportive, values-driven culture, employees are empowered to grow in their roles while working collaboratively with diverse teams. Located in a community-oriented environment, Barnardo's offers flexible working arrangements and prioritises inclusivity, making it a rewarding place for passionate Social Workers to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Barnardos and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Barnardos are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Barnardos on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Barnardos. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Barnardos. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Barnardos:Show us that you’ve done your homework! In your application, briefly mention what you admire about Barnardos’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Barnardos
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Barnardos will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Barnardos, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
