Brand and Marketing Manager

At Barnardo's, we change childhoods and change lives. We help make sure children in the UK are safer, healthier, happier, and more hopeful. We're looking for a Brand and Marketing Manager to play a pivotal role in embedding Barnardo's brand identity and tone of voice across the organisation. You'll also lead integrated audience-centred marketing campaigns that raise awareness, drive consideration and engagement, and inspire action to help us generate income.

Key Responsibilities

• Lead brand alignment across all touchpoints, ensuring consistent tone and values.
• Develop and manage audience-focused marketing campaigns for various directorates.
• Collaborate with internal teams and external agencies to deliver strategic marketing initiatives.
• Monitor brand health and campaign performance using data-driven insights.
• Provide training and guidance on brand standards and messaging.
• Champion audience-led, integrated marketing approaches.
• Manage marketing budgets up to £1,000,000.

What We're Looking For

Experience:

• Proven success in leading multi-channel marketing campaigns.
• Strong background in brand management and media planning.
• Experience managing large-scale projects and agency relationships.
• Skilled in stakeholder engagement and cross-functional collaboration.

Skills & Abilities:

• Excellent communication and interpersonal skills.
• Strategic thinker with a collaborative working style.
• Strong project management and problem-solving capabilities.
• Comfortable engaging with stakeholders at all levels.

Knowledge & Qualifications:

• Graduate-level qualification in marketing, media, or related discipline (desirable).
• Solid understanding of modern media and marketing channels.
• Familiarity with project management and digital asset tools.

This is your chance to do transformational work in a purpose-led charity with a long-standing reputation for making a difference to the lives of children, young people and families. You'll help shape how the UK sees Barnardo's and inspire more people to support us. We offer flexible working, a supportive leadership culture, and the chance to drive meaningful, lasting change for children and young people.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values.  We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people. 

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay. 

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours.  More details on Barnardo's pay framework can be found upon application.