Marketing Manager - Capabilities

Our Clients and Marketing team are looking for an experienced Marketing Business Partner to join them.

Job Purpose and Responsibilities

Drive the development, communication, and execution of capability‑led marketing plans that strengthen Baringa’s market position, support cross‑sector priorities, and generate commercial opportunities. This role is about embedding success and results which support growth and can be followed up in the CAP BUs – managing business expectations; connecting, commercialising and driving results and engagement to support cross‑sell and organic promotion.

What you will be doing

• Leading the planning and execution of capability marketing plans that align with firm‑wide strategy and support key sector priorities.
• Partnering closely with capability leaders, Sector Marketing BPs, and the wider brand and cross‑sector team to ensure connection in messaging, targeting, and execution.
• Supporting firm‑wide campaigns such as Digital & AI, ensuring capability content, messaging, and assets are integrated effectively.
• Building deep understanding of Baringa’s specialisms and translating them into compelling, differentiated narratives.
• Delivering multichannel campaigns and events that showcase Baringa and scale across sectors.
• Contributing to content planning, thought leadership development, and client‑centric storytelling.
• Budget management and monitoring campaign performance to demonstrate commercial impact.
• Working across the C&M function to ensure alignment, consistency, and efficient ways of working.
• Focus on harnessing CAP BU enthusiasm for marketing.

Your Skills and Experience

• Strong B2B marketing experience, ideally within consulting or capability‑structured organisations.
• Proven ability to shape marketing strategies and deliver multichannel programmes.
• Strong relationship‑building and stakeholder engagement skills.
• Highly self‑sufficient, proactive, and able to work across multiple streams.
• Degree‑level education or equivalent and ideally CIM Diploma‑qualified or equivalent.

What a career at Baringa will give you

Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work‑life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:

• Generous Annual Leave Policy: 5 weeks of paid leave at the start of each year, plus an additional 2 weeks after 5 years of continuous service.
• Flexible Working: Hybrid working policy with added flexibility around unpaid leave.
• Corporate Responsibility Days: 3 days per year to support social and environmental causes.
• Wellbeing Fund: Annual People Fund to support individual wellbeing activities.
• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme.

Diversity and Inclusion

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people. All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed.