Marketing Lead - Government

About Baringa: Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence.

Our Clients and Marketing team are looking for an experienced Marketing Business Partner to join them. Over the past nine months, Clients & Marketing has evolved from a purist marketing function into a broadened, end-to-end Clients & Marketing team. Our focus now spans from brand and market positioning through to deeper client relationships, improved win rates, revenue growth, and increased net margin.

What you will be doing:

• Partnering with the Clients & Marketing Exec Sponsor and sector leadership teams to shape and deliver strategic marketing plans that advance sector priorities and drive measurable commercial impact.
• Leading the end‑to‑end delivery of campaign and event programmes, ensuring high‑quality execution and measurable commercial impact.
• Building a strong understanding of client challenges, market trends, competitor activity, and Baringa’s sector capabilities to refine messaging, targeting, and segmentation.
• Managing the in‑sector marketing team (where applicable), providing coaching, development, and day‑to‑day support.
• Championing consistency, collaboration, and efficiency across sectors by working closely with fellow BPs and the wider Clients & Marketing team.
• Leading the creation of compelling messaging and visuals that clearly differentiate Baringa in the market.
• Owning the sector marketing budget, ensuring responsible management, cost control, and ongoing value‑for‑money improvements.
• Bringing the sector strategy to life across the business—building alignment, energy, and advocacy for campaign activity.

Your Skills And Experience:

• Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a business forward and increase customer engagement and sales; use of the full multichannel mix.
• Strategic marketing experience in a B2B environment.
• Experience in management consulting sector.
• Expert relationship building and network creation – internally and with external parties.
• Ability to work across all levels with impact, effectiveness and influence.
• Proactive in pre-empting, identifying, resolving and escalating issues.
• Self-sufficient, self-starter.
• Ideally educated to Degree level or equivalent. Ideally CIM Diploma-qualified or equivalent.

What a career at Baringa will give you:

• Generous Annual Leave Policy: 5 weeks of annual leave, fully available at the start of each year, plus an additional 2 weeks of paid leave after 5 years continuous service.
• Flexible Working: Hybrid working policy and flexibility around taking unpaid leave.
• Corporate Responsibility Days: 3 days every year to help social and environmental causes.
• Wellbeing Fund: Annual People Fund to support individual wellbeing activities.
• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme.

Diversity and Inclusion: We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture.

Join us: All applications received will be reviewed by a member of our Talent Acquisition team. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background.