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- Tasks: Drive sales and build relationships in the medical imaging sector.
- Company: Barco is a leader in innovative medical solutions for diagnostic imaging.
- Benefits: Enjoy flexible working options and a dynamic work environment.
- Why this job: Join a team that values creativity, diversity, and impactful healthcare solutions.
- Qualifications: Strong communication skills and a passion for sales are essential.
- Other info: Opportunity for growth across Europe and engagement in community events.
The predicted salary is between 21600 - 36000 £ per year.
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Business Development Manager
Date: Apr 26, 2025
Company: Barco
Function:
Barco utilizes a business-to-business (B2B) sales process to take highly technical products to market through and with our business partners. A Barco Business Development Manager (BDM) for the Diagnostic Imaging business segment must effectively communicate with End Users, Key Opinion Leaders, and Partners to generate demand and ensure that the company’s clinical, operational, and financial solution advantages are clearly understood. Barco provides \”best in class\” medical solutions designed for primary imaging applications.
Position Overview:
- Achieve sales targets with assigned end user target accounts
- This role is specifically targeted at Private end user Hospital, imaging centers, and laboratories across the UK – such as but not only, Spire Healthcare, Circle Health Group, HCA, Ramsay, Nuffield Health, and others. Further role expansion in Pan EU Imaging and Laboratory accounts possible.
- Prospect to build a healthy funnel and close deals with a high degree of autonomy
- Proficient demonstration skills inclusive of technology, clinical, and workflow advantages – presentation of demo equipment and powerpoint to hospital C-suite, Imaging center personnel, and Radiology and Pathology physicians a must.
- Complete assigned tasks and continuously track activity and opportunities in a customer relationship management (CRM) platform from discovery of lead to close of opportunity
- Initiate and drive net-new customer accounts/business growth through lead follow-up and relationship selling
- Inspire positive customer experiences, outcomes, product adoption, and high service responsiveness across the teams
- Engage and establish relationships within the medical imaging community – leading to leads and opportunities in end users
- Strategically manage time, travel, expenses, and company resources
Key Responsibilities:
- Ensure positive awareness and exposure to enhance brand recognition in the regionfor Barco Diagnostic Imaging
- Present to end-user accounts across hospital systems, imaging centers, digital pathology labs, and other medical imaging-related facilities
- Effectively communicate the company’s value proposition with physicians, high-level key decision-makers, and others in various functions within the healthcare environment
- Perform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factors
- Cultivate new customer relationships and maintain a strong focus on customersuccess through the effective use of sales and pre-sales technical resources
- Productive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer\’s purchase
- Attend and engage in events within the region when assigned by leadership
- Build the funnel while networking within the community
- Build regional strategy, alignment, and execution across value-added partners
- High sense of urgency with the follow-up on leads and new opportunities
- Regional account action plan collaboration, cadence, and execution
- Report market intelligence and competitive analysis on an ongoing basis
#LI-CD1
D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren\’t just values—they\’re core capabilities that propel us toward our shared goals and mission.
Read here how we do this
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Business Development Manager employer: Barco
Contact Detail:
Barco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Familiarise yourself with Barco's products and their unique selling points. Understanding the technical aspects of the medical solutions they offer will help you communicate effectively with potential clients and demonstrate the value of these products during presentations.
✨Tip Number 2
Network within the medical imaging community. Attend industry events, webinars, or local meetups to connect with key opinion leaders and decision-makers in hospitals and imaging centres. Building these relationships can lead to valuable leads and opportunities.
✨Tip Number 3
Develop strong presentation skills. Since you'll be demonstrating products to high-level stakeholders, practice your ability to convey complex information clearly and engagingly. Tailor your presentations to highlight how Barco's solutions can address specific needs in clinical, operational, and financial contexts.
✨Tip Number 4
Stay organised and proactive in managing your sales pipeline. Use a CRM system effectively to track leads and follow up promptly. This will not only help you stay on top of your opportunities but also demonstrate your commitment to customer success.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in the medical imaging or healthcare sector. Emphasise your sales achievements and any experience with B2B sales processes.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the key responsibilities mentioned in the job description. Showcase your understanding of Barco's products and how your skills can contribute to their success in the Diagnostic Imaging segment.
Demonstrate Communication Skills: Since effective communication is crucial for this role, ensure your application reflects your ability to convey complex information clearly. Use examples from your past experiences where you successfully communicated with stakeholders or presented to decision-makers.
Highlight Relationship Building: In your application, mention specific instances where you've built strong relationships within the healthcare community or similar industries. This will demonstrate your capability to engage with end users and key opinion leaders effectively.
How to prepare for a job interview at Barco
✨Understand the B2B Sales Process
Familiarise yourself with Barco's business-to-business sales approach. Be prepared to discuss how you can effectively communicate technical products to end users and partners, showcasing your understanding of their needs.
✨Demonstration Skills are Key
Since this role involves presenting demo equipment to hospital C-suite and medical professionals, practice your demonstration skills. Be ready to explain the clinical, operational, and financial advantages of the products clearly and confidently.
✨Build Relationships
Highlight your experience in cultivating relationships within the medical imaging community. Prepare examples of how you've successfully engaged with key decision-makers and generated leads in previous roles.
✨Showcase Your Strategic Thinking
Be ready to discuss how you manage time, travel, and resources strategically. Share specific strategies you've used in the past to build a healthy sales funnel and close deals autonomously.
