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For Companies At a Glance
- Tasks: Create and execute marketing strategies to promote products and drive customer engagement.
- Company: Join Barclays, a leading bank with a commitment to innovation and excellence.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make an impact in the banking sector while developing your marketing skills.
- Qualifications: Experience in marketing strategy, market research, and strong communication skills.
- Other info: Collaborative culture with opportunities for growth and leadership.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join Barclays as a Product Marketing Manager and develop and execute go‑to‑market strategies, drive market and customer intelligence, and create compelling propositions and messaging to ensure success throughout the product lifecycle.
Essential Skills
- Go‑to‑Market (GTM) Strategy: Creating and managing a cross‑functional plan to launch a product or feature, covering everything from pre‑launch to post‑launch optimisation.
- Market Research & Competitive Intelligence: Conduct both qualitative and quantitative research as well as tracking competitors, understanding their strategies, and creating actionable insights.
- Positioning & Messaging: Distil complex features into a simple, compelling, and differentiated value proposition.
Desirable Skills
- Copywriting: The ability to write clear, persuasive copy for everything from a sales deck to a website.
- Strategic Thinking: To see the bigger picture, connect marketing objectives to business goals, and anticipate market shifts.
- Communication & Presentation: Articulately presenting complex strategies and plans to executives, sales teams, and external audiences.
Purpose of the Role
To develop and implement marketing strategies to promote brand, products, and services across various markets.
Accountabilities
- Development and implementation of marketing strategies and delivery that aligns with the bank's business objectives and is informed by market research, customer needs, and competitive landscape.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well‑defined outcomes.
- Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
- Analysis of data to make informed decisions and optimise marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns.
- Management of the marketing budget, allocating resources to maximise ROI.
- Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well‑defined outcomes.
Assistant Vice President Expectations
- To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness.
- Lead a team performing complex tasks, using well‑developed professional knowledge and skills to deliver on work that impacts the whole business function.
- Set objectives and coach employees.
- Lead collaborative assignments and guide team members through structured tasks, identifying new directions and employing cross‑functional methodologies to meet required outcomes.
- Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
- Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
- Take ownership for managing risk and strengthening controls in relation to the work done.
- Perform work closely related to other areas, requiring an understanding of coordination and contribution to organisational objectives.
- Collaborate with other areas to keep up to speed with business activity and strategy.
- Engage in complex analysis of data from multiple sources to solve problems creatively and effectively.
- Communicate complex information, including sensitive content, in a clear manner.
- Influence or convince stakeholders to achieve outcomes.
Values & Mindset
All colleagues will demonstrate Barclays Values of Respect, Integrity, Service, Excellence and Stewardship, along with the Barclays Mindset: Empower, Challenge and Drive.
Location: London or Northampton, United Kingdom.
Seniority level: Mid‑Senior level.
Employment type: Full‑time.
Job function: Marketing and Sales.
Industry: Banking and Financial Services.
Product Marketing Manager employer: Barclaycard Payments
Contact Detail:
Barclaycard Payments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their go-to-market strategies and be ready to discuss how your skills can help them achieve their marketing objectives.
✨Tip Number 3
Showcase your strategic thinking! During interviews, share examples of how you've connected marketing goals to business outcomes. This will demonstrate your ability to see the bigger picture and make an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft Your Go-To-Market Strategy: When applying, make sure to highlight your experience with go-to-market strategies. We want to see how you've successfully launched products or features in the past, so share specific examples that showcase your skills!
Show Off Your Market Research Skills: Don't forget to mention your ability to conduct market research and competitive intelligence. We love candidates who can provide actionable insights, so include any relevant projects where you’ve tracked competitors and understood their strategies.
Keep It Clear and Compelling: Your application should reflect your copywriting prowess. Use clear and persuasive language to distil complex ideas into simple messages. This is your chance to demonstrate your ability to create compelling propositions!
Connect the Dots: Make sure to connect your marketing objectives to broader business goals in your application. We’re looking for strategic thinkers who can anticipate market shifts, so show us how you’ve done this in previous roles!
How to prepare for a job interview at Barclaycard Payments
✨Master the Go-to-Market Strategy
Before your interview, brush up on what a solid go-to-market strategy looks like. Be ready to discuss how you would create and manage a cross-functional plan for launching a product. Think about examples from your past experiences where you successfully executed a GTM strategy.
✨Show Off Your Market Research Skills
Prepare to talk about your experience with both qualitative and quantitative market research. Have specific examples ready where you tracked competitors and derived actionable insights. This will show that you understand the competitive landscape and can contribute valuable intelligence.
✨Craft Compelling Messaging
Practice distilling complex features into simple, persuasive value propositions. You might be asked to present a product or feature during the interview, so think about how you would communicate its benefits clearly and effectively to different audiences.
✨Communicate Like a Pro
Since communication is key in this role, prepare to articulate your thoughts clearly. Consider how you would present marketing strategies to executives or sales teams. Practising your presentation skills can help you feel more confident and make a great impression.
