At a Glance
- Tasks: Drive innovative digital marketing strategies for chat and live commerce across Europe.
- Company: Join a high-energy team at a leading global brand.
- Benefits: Competitive benefits, career growth, and impactful work opportunities.
- Other info: Collaborative environment with a focus on customer-centric experiences.
- Why this job: Shape the future of digital commerce and engage customers creatively.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
We are looking for a forward-thinking Digital Marketing Manager to drive the go-to-market (GTM) strategy across chat and live commerce channels for our flagship product launches in Europe. You will lead the planning, execution, and optimization of campaigns that maximize customer engagement and sales across Mobile, Digital Appliances, and Visual Display product lines. This pivotal role sits at the heart of our digital transformation, blending creativity, data-driven decision-making, and operational excellence to shape meaningful customer interactions via web chat, social, and live streaming platforms.
Key Responsibilities:
- Develop and execute chat and live commerce GTM strategies across 16 European subsidiaries.
- Drive sales and customer engagement through personalized, proactive chat messaging and event-led live commerce activations.
- Lead a team of merchandisers, managing campaign toolkits, messaging frameworks, and content calendars.
- Collaborate cross-functionally with Product, CRM, Reporting, and Global teams to align local execution with global strategies.
- Analyze performance metrics, extract insights, and optimize campaigns to improve conversion, average order value (AOV), and customer satisfaction.
- Own live commerce pilots - from content development to post-event analysis - creating a scalable playbook for future market rollouts.
About You:
- Experience in digital marketing, eCommerce, or conversational commerce.
- Data-led mindset with strong analytical and reporting skills.
- Creative storyteller with the ability to craft impactful chat and live commerce content.
- Confident communicator with the gravitas to influence regional stakeholders and agencies.
- Passionate about customer-centric digital experiences and emerging commerce trends.
Desirable:
- Knowledge of chat platforms such as Sprinklr, LivePerson, or Intercom.
- Familiarity with live commerce concepts and execution.
- European marketing experience or working with local markets.
Why Join Us? Join a high-energy, innovative team shaping the future of digital commerce. Enjoy competitive benefits, career growth opportunities, and the chance to make a real impact across a leading global brand's flagship product lines.
Digital Marketing Manager - 12 Month FTC employer: Barclay Meade
Join a supportive team that values collaboration and fosters a positive work culture, where egos are left at the door. With a strong focus on career growth and development, this private equity-backed company offers significant opportunities for progression and attractive bonuses. Enjoy the flexibility of hybrid working in Reading, alongside great benefits such as 25 days of annual leave, life insurance, and private medical insurance.
