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For Companies At a Glance
- Tasks: Create engaging PR content and support care homes in building their local reputation.
- Company: Join Barchester, a top-rated health and social care company with a supportive culture.
- Benefits: Enjoy retail discounts, wellbeing support, and opportunities for career development.
- Other info: Hybrid working model with one day in the office, plus excellent growth opportunities.
- Why this job: Be part of a team that celebrates exceptional care and makes a real community impact.
- Qualifications: Strong communication skills, attention to detail, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional. Hybrid working, with one day in the office day a week located in Finsbury Square, London.
NEED TO DO:
- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE:
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
PR Executive in Waltham Abbey employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive in Waltham Abbey
✨Tip Number 1
Get to know the company inside out! Research Barchester's values, recent news, and their community initiatives. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common PR scenarios. Think about how you'd handle media queries or create compelling content. Being ready to showcase your skills will set you apart from the competition.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive, just like they want in a PR Executive!
We think you need these skills to ace PR Executive in Waltham Abbey
Some tips for your application 🫡
Show Off Your Writing Skills: As a PR Executive, your writing will be your superpower! Make sure your application showcases your ability to create compelling content. Use clear, engaging language that reflects your personality and aligns with Barchester's brand voice.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to highlight your relevant experience in PR and storytelling. Show us how your skills can help strengthen Barchester’s reputation and support our care homes.
Be Detail-Oriented: Attention to detail is key in PR. Double-check your application for any typos or errors before hitting send. A polished application reflects your professionalism and commitment to quality, which is exactly what we’re looking for!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team at Barchester!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of your past PR successes and how you’ve used storytelling to enhance brand reputation.
✨Research Barchester
Dive deep into Barchester’s values, recent news, and their community impact. Understanding their brand will help you tailor your answers and show that you’re genuinely interested in contributing to their success.
✨Showcase Your Creativity
Prepare to discuss innovative PR strategies you've implemented in the past. Think about how you can bring fresh ideas to Barchester, especially in creating compelling content that resonates with local communities.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current PR challenges or how they measure the success of their campaigns. This shows your enthusiasm and strategic thinking.