At a Glance
- Tasks: Lead sales and marketing for 47 care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Travel across South West/London with excellent progression opportunities.
- Why this job: Make a real impact in healthcare while developing your career with a supportive team.
- Qualifications: Experience in sales, marketing, and managing high-performing teams required.
The predicted salary is between 50000 - 60000 £ per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. Regular travel across South West / London.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes
- Oversee social media activity for 47 care homes
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in St Leonards employer: Barchester Healthcare
Barchester is an exceptional employer, offering a competitive salary and generous benefits including a car allowance or company car, alongside free learning and development opportunities. With a strong commitment to employee growth and a supportive work culture, Barchester values the contributions of its team members, making it an empowering environment for those looking to make a meaningful impact in the healthcare sector across the South West.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Manager in St Leonards
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in sales and marketing. Share insights, engage with relevant content, and connect with hiring managers or recruiters in the healthcare sector. It’s all about making yourself visible!
✨Tip Number 3
Prepare for interviews by researching Barchester and their approach to care homes. Understand their ethos and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and get noticed. Plus, it shows you’re genuinely interested in joining the Barchester team.
We think you need these skills to ace Divisional Sales and Marketing Manager in St Leonards
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your sales and marketing experience, especially any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for sales and marketing, and explain why you’re the perfect fit for Barchester. Don’t forget to mention your experience with managing teams and driving occupancy growth.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive results. Use numbers and examples to illustrate how you've positively impacted previous teams or projects. We love seeing quantifiable success!
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales and occupancy rates. Be ready to discuss how you've used data in the past to drive results, as this role heavily relies on analysing market and financial data.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed a high-performing sales team. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you've implemented to boost team performance.
✨Understand the Barchester Ethos
Research Barchester’s values and approach to care. Be prepared to discuss how you can align your marketing strategies with their ethos and contribute to community engagement and customer experience.
✨Plan for Travel and Flexibility
Since this role involves regular travel across the South West and London, be ready to discuss your availability and how you plan to manage your time effectively. Show that you’re adaptable and willing to go the extra mile to support the care homes.
