At a Glance
- Tasks: Create engaging social media content and manage brand presence across platforms.
- Company: Join Barchester, a leading care provider with a supportive culture.
- Benefits: Competitive salary, pension scheme, free training, and career growth opportunities.
- Other info: Hybrid working with opportunities to visit care homes across the UK.
- Why this job: Make a real impact in the community while enhancing your marketing skills.
- Qualifications: Experience in social media marketing and excellent writing skills required.
As the Social Media Specialist, you will implement social media communications for our Marketing strategy. You will manage and support brand-led and home-specific social media channels including planning a wide range of advertising campaigns and creating social media post templates for our care homes to use on their pages. This also includes managing admin rights for home-specific pages. Your focus will be on enhancing Barchester's presence online through the brand's social media platforms through organic and paid activity, with the ultimate aim of driving the reputation of the home to our target market and generating enquiries through our social advertising campaigns.
You will collaborate with the Head of Digital Marketing and our Social Media agency to boost social media engagement and meet commercial goals. This is a fantastic opportunity to work on a wide range of online marketing campaigns and initiatives as part of a fast-paced team. Hybrid working, working from home whilst visiting our offices once a week located in Finsbury Square, London. Will also include frequent visits to our care homes and hospitals across the UK; flexibility and a willingness to travel is important.
Your specific responsibilities as a Social Media Specialist at Barchester will include:
- Write social media templates for our care home admins to use on their pages including community engagement templates and brand led templates that showcase our USPs and offer.
- Writing and scheduling weekly posts through our social media management tools.
- Producing weekly social media round-ups and monthly social media reports.
- Working in conjunction with our social media agency to plan, execute and deliver a wide range of advertising campaigns to drive interest.
- Utilise data from our CRM to better target our potential customers through social advertising.
- Liaising with our Customer Service Manager and PR team as required to support on any social or PR issues to protect our reputation.
- Assisting with ad-hoc digital projects, campaigns, initiatives, or events.
ABOUT YOU
To join us as a Social Media Specialist at Barchester, you will have proven marketing experience and management of brand profiles within social media including social advertising. You must have excellent written communications skills and experience of using Brandwatch (or similar) and social media monitoring tools. You must have experience of utilising data from CRM platforms to improve the targeting of our social media campaigns. Your strong attention to detail and can-do approach means you'll be happy to turn your hand to a range of different tasks, while your solid organisational and prioritising skills ensure you can work on and deliver several different projects at the same time. You're someone who's full of initiative, with interpersonal skills that enable you to work well as part of a team. If you have a degree that would be an advantage, but isn't essential.
REWARDS PACKAGE
As well as a competitive salary, we can offer you impressive benefits which would include a contribution pension scheme and free training and development. You'll also have plenty of opportunity to grow your career in a large organisation with a warm and supportive environment. If you'd like to use your marketing, writing and communications skills in an organisation that provides the quality care you'd expect for your loved ones, this is an empowering and rewarding place to be.
Social Media Specialist employer: Barchester Healthcare
Barchester is an exceptional employer that prioritises employee growth and development within a supportive and collaborative work culture. As a Social Media Specialist, you will enjoy a competitive salary, a contribution pension scheme, and free training opportunities, all while working in a hybrid model from our vibrant Finsbury Square office and visiting care homes across the UK. Join us to make a meaningful impact in the community while enhancing your marketing skills in a rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Barchester, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field.
We think you need these skills to ace Social Media Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Specialist role. Highlight your experience with social media management and any relevant campaigns you've worked on. We want to see how your skills align with our marketing strategy!
Show Off Your Writing Skills:Since excellent written communication is key for this role, include examples of your writing in your application. Whether it's social media posts or marketing content, let us see your flair for engaging and persuasive writing!
Be Data-Driven:Mention any experience you have with using data from CRM platforms or social media monitoring tools. We love candidates who can leverage data to enhance social media campaigns, so don’t forget to showcase this in your application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Barchester!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Platforms
Familiarise yourself with the social media platforms Barchester uses. Understand their tone, style, and the type of content that resonates with their audience. This will help you demonstrate your knowledge during the interview and show how you can enhance their online presence.
✨Showcase Your Creativity
Prepare examples of past social media campaigns you've worked on. Bring along templates or posts you've created that highlight your creativity and ability to engage audiences. This will give the interviewers a clear idea of what you can bring to the table.
✨Data-Driven Mindset
Be ready to discuss how you've used data from CRM platforms in previous roles to improve targeting and engagement. Highlight specific metrics or results you've achieved through your social media strategies to showcase your analytical skills.
✨Team Player Attitude
Since collaboration is key in this role, think of examples where you've successfully worked with others, especially in marketing or social media projects. Emphasise your interpersonal skills and how you can contribute to a fast-paced team environment.
