At a Glance
- Tasks: Lead sales and marketing for 47 care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Join a respected company that values your contributions and offers growth.
- Why this job: Make a real impact in a supportive environment with great career progression.
- Qualifications: Experience in sales, marketing, and managing high-performing teams required.
The predicted salary is between 50000 - 65000 £ per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self‑motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.
Required experience/qualifications:
- Background in sales, marketing, and/or communications
- Previous experience managing a high‑performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Provide strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home‑specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes
- Oversee social media activity for 47 care homes
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester is dedicated to ensuring that our team members are respected and their contributions valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales & Marketing Leader, Care Home Growth in Sherborne employer: Barchester Healthcare
Barchester is an exceptional employer, recognised as one of the best companies to work for in the UK, offering a supportive and empowering work environment. With generous salaries, competitive car allowances, and free learning and development opportunities, we prioritise employee growth and well-being. Join us in making a meaningful impact across our 47 care homes in the South West, where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales & Marketing Leader, Care Home Growth in Sherborne
✨Tip Number 1
Network like a pro! Reach out to your connections in the care home sector and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Barchester's values and recent developments. Tailor your answers to show how your experience aligns with their mission of enhancing occupancy and customer experience.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've successfully managed teams in the past, especially in sales and marketing. Highlight specific examples where your strategies led to measurable success.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Barchester family.
We think you need these skills to ace Divisional Sales & Marketing Leader, Care Home Growth in Sherborne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Divisional Sales & Marketing Leader. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that showcase your ability to drive occupancy and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and the care home sector. Share specific examples of how you've successfully led teams or improved performance in previous roles.
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, be sure to mention any relevant experience you have in this area. Discuss how you've used data to inform decisions and drive results in past positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
Make sure you’re familiar with key metrics related to occupancy, revenue, and EBITDAR. Being able to discuss these figures confidently will show that you understand the commercial side of care home management.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed high-performing sales teams in the past. Highlight your experience in recruitment, training, and retention, as this role involves leading a team of Customer Relationship Managers.
✨Understand the Market
Research the current trends in the care home sector, especially in the South West. Be ready to discuss how you would analyse market data and apply it to improve occupancy rates across the division.
✨Communicate Clearly
Practice articulating your ideas and strategies clearly. This role requires you to communicate effectively at all levels, so being concise and persuasive in your responses will be crucial during the interview.
