At a Glance
- Tasks: Lead sales and marketing for 47 care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Regular travel across the South West with excellent progression opportunities.
- Why this job: Make a real impact in healthcare while developing your career in a supportive environment.
- Qualifications: Experience in sales, marketing, and managing high-performing teams required.
The predicted salary is between 60000 - 80000 £ per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self‑motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. Regular travel across South West.
Required experience and qualifications:
- Background in sales, marketing, and/or communications
- Previous experience managing a high‑performing sales team
- Confidence in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home‑specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes
- Oversee social media activity for 47 care homes
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester is dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Director. Job in Sherborne LilyLifestyle Jobs employer: Barchester Healthcare
Barchester is an exceptional employer, offering a competitive salary and generous benefits, including a car allowance and access to retail and leisure vouchers. With a strong commitment to employee development and a supportive work culture, Barchester empowers its team members to thrive in their careers while making a meaningful impact on the lives of residents across the South West. Join us to be part of a company recognised as one of the best to work for in the UK, where your contributions are valued and opportunities for growth abound.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Director. Job in Sherborne LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local events, and don’t be shy about letting people know you’re on the hunt for a Divisional Sales and Marketing Director role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Prepare for interviews by researching Barchester and their care homes. Understand their ethos and how you can contribute to their occupancy goals. Tailor your responses to show how your experience aligns with their needs – it’s all about making that connection!
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in sales and marketing. Use specific examples that demonstrate your ability to lead teams and drive results – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make this happen together!
We think you need these skills to ace Divisional Sales and Marketing Director. Job in Sherborne LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Director role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that showcase your skills.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Use it to express your passion for sales and marketing, and how you can positively impact our care homes' occupancy and success.
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, make sure to mention any relevant experience you have in this area. We want to see how you can translate data into actionable business plans.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Numbers
As a Divisional Sales and Marketing Director, you'll need to be comfortable with data. Brush up on your market analysis skills and be ready to discuss how you've used data to drive occupancy and revenue in previous roles. Bring specific examples of how you’ve translated findings into actionable business plans.
✨Showcase Your Leadership Skills
This role involves managing a team, so be prepared to talk about your experience leading high-performing sales teams. Share stories that highlight your ability to motivate, train, and retain talent, as well as how you've tackled challenges within a team setting.
✨Understand the Barchester Ethos
Familiarise yourself with Barchester's values and approach to care. Be ready to discuss how you can align your marketing strategies with their ethos and contribute to community engagement. Showing that you understand their mission will set you apart from other candidates.
✨Prepare for Travel Discussions
Since this role requires regular travel across the South West, be ready to discuss your flexibility and past experiences with travel. Highlight any relevant experiences where you successfully managed multiple locations or projects simultaneously, demonstrating your organisational skills.
