At a Glance
- Tasks: Plan and implement exciting offline marketing campaigns to drive growth.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Hybrid working, competitive salary, and opportunities for career progression.
- Other info: Dynamic environment with a supportive culture and excellent growth potential.
- Why this job: Make a real impact with a premium brand and innovative marketing strategies.
- Qualifications: Experience in offline marketing and strong analytical skills required.
Barchester's Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. Reporting to the Campaign Manager, we are looking for an experienced, customer-focussed individual with expertise in offline marketing and experience working within a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester's agreed strategy, and demonstrating a clear return on investment. Hybrid working, including working in our Finsbury Square Head office in London once a week.
NEED TO HAVE:
- Demonstrate success in driving revenue growth through offline and broadcast media channels.
- Experience planning and implementing campaigns to reach target demographic in localised areas.
- Commercial thinker with ability to analyse data to drive decision making.
- Experience managing and briefing agencies, along with budget management.
- Adapt at managing multiple projects and priorities efficiently in a dynamic environment with high demands.
- Flexible to travel across the UK, but predominantly in the south of England.
NEED TO DO:
- Plan and implement localised offline marketing and broadcast campaigns.
- Run multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion.
- Ensure a great customer journey across all stages of the enquiry.
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
- Maintain reporting tools with up-to-date campaign and home-level data.
- Oversee media tracking (numbers, URLs) and report monthly performance.
- Manage budgets, process invoices promptly, and flag risks or underspend.
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Senior Marketing Executive - Offline Marketing employer: Barchester Healthcare
Barchester is an exceptional employer, recognised for its outstanding work culture and commitment to employee growth. With a two-star rating from Best Companies and a ranking among the top health and social care companies in the UK, Barchester offers a supportive environment where you can thrive in your career as a Senior Marketing Executive. The hybrid working model, combined with opportunities for professional development and a focus on meaningful contributions, makes our Finsbury Square office a rewarding place to work.
