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- Tasks: Lead impactful offline marketing campaigns and collaborate with diverse teams.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with a dynamic team focused on growth.
- Why this job: Make a real difference in a supportive environment while enhancing your marketing skills.
- Qualifications: 5+ years of marketing experience and strong communication skills.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO:- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard
- Work with Operations to identify homes needing support and share performance updates
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker
- Work with Customer Experience to refine customer journeys and update tools and guidance
- Lead planning for post refurbishment events to drive awareness and enquiries
- Maintain reporting tools with up to date campaign and home level data
- Oversee media tracking (numbers, URLs) and report monthly performance
- Manage budgets, process invoices promptly, and flag risks or underspend
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing
- Strong communication skills and a collaborative mindset
- High attention to detail and the ability to manage multiple projects simultaneously
- Confidence working with data to inform decisions
- A proactive, organised approach and a passion for delivering great work
- A minimum of 5 years marketing experience
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Senior Marketing Executive employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Marketing Executive role.
✨Tip Number 2
Prepare for interviews by researching Barchester and their marketing strategies. We want to see your passion for impactful offline campaigns shine through. Show us how your experience aligns with their goals!
✨Tip Number 3
Practice your communication skills! Since this role involves liaising with various stakeholders, we suggest doing mock interviews with friends or mentors to refine your approach and boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience with offline campaigns and data-driven decision-making, as these are key aspects of the job. We want to see how your skills align with what Barchester is looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can make a real difference at Barchester. Don’t forget to mention your collaborative mindset and attention to detail, as these traits are essential for the role.
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to manage multiple projects and deliver impactful campaigns. We love seeing numbers and results, so don’t hold back on sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our dynamic team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Campaigns
Before the interview, research Barchester's recent marketing campaigns. Be ready to discuss how you would approach similar offline campaigns and what strategies you think could drive private pay enquiries effectively.
✨Showcase Your Data Skills
Prepare examples of how you've used data to inform your marketing decisions in the past. Highlight specific metrics you've tracked and how they influenced your campaign outcomes, as this role requires a strong confidence in working with data.
✨Emphasise Communication
Since the role involves liaising with various stakeholders, practice articulating your communication style. Share experiences where your clear communication made a difference in project outcomes, showcasing your collaborative mindset.
✨Be Proactive and Organised
Demonstrate your proactive approach by discussing how you manage multiple projects simultaneously. Bring up tools or methods you use to stay organised, as this will resonate well with their need for high attention to detail.