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- Tasks: Lead impactful offline campaigns to drive enquiries and support operational teams.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with one day in the office each week.
- Why this job: Make a real difference in a dynamic marketing role with a supportive team.
- Qualifications: 5+ years of marketing experience and strong communication skills required.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference. Hybrid working, with one day in the office day a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO:- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard
- Work with Operations to identify homes needing support and share performance updates
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker
- Work with Customer Experience to refine customer journeys and update tools and guidance
- Lead planning for post refurbishment events to drive awareness and enquiries
- Maintain reporting tools with up to date campaign and home level data
- Oversee media tracking (numbers, URLs) and report monthly performance
- Manage budgets, process invoices promptly, and flag risks or underspend
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing
- Strong communication skills and a collaborative mindset
- High attention to detail and the ability to manage multiple projects simultaneously
- Confidence working with data to inform decisions
- A proactive, organised approach and a passion for delivering great work
- A minimum of 5 years marketing experience
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Sales and Marketing Executive employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Executive
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your past successes and how they relate to the role. We want to see your passion for impactful campaigns and how your data-driven thinking can make a difference!
✨Be Ready for the Interview
Prepare for common interview questions and think about how your experience aligns with the job description. We suggest practising with a friend or even in front of the mirror. Confidence is key, so let your personality shine through!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Sales and Marketing Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and how you can make a difference.
Tailor Your Experience: Make sure to highlight your relevant experience in offline campaigns and data-driven decision-making. We love seeing how your past roles have prepared you for this position, so don’t hold back!
Be Clear and Concise: We appreciate strong communication skills, so keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Barchester.
How to prepare for a job interview at Barchester Healthcare
✨Know Your Campaigns
Before the interview, research Barchester's recent marketing campaigns. Be ready to discuss how you would approach similar projects and what strategies you think could enhance their efforts. This shows your enthusiasm and understanding of their brand.
✨Data-Driven Mindset
Since the role requires confidence in working with data, prepare examples from your past experience where data influenced your marketing decisions. Highlight how you used metrics to drive successful campaigns and improve conversion rates.
✨Communication is Key
Given the collaborative nature of the role, practice articulating your thoughts clearly. Think of instances where you successfully worked with different teams or stakeholders, and be ready to share these stories to demonstrate your strong communication skills.
✨Attention to Detail
Prepare to discuss how you manage multiple projects while maintaining high standards. Bring examples that showcase your attention to detail, especially in campaign management or reporting, as this will resonate well with the expectations of the role.