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- Tasks: Create compelling PR content and support care homes in driving positive media coverage.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working with a supportive team and excellent progression opportunities.
- Why this job: Make a real impact by celebrating exceptional care services and storytelling.
- Qualifications: Strong communication skills, attention to detail, and a passion for brand reputation.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success.
You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
NEED TO DO:
- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE:
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
PR Executive employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Barchester employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from Barchester, share your ideas for PR campaigns or content. This will demonstrate your passion and proactive approach.
✨Tip Number 3
Prepare for interviews by researching Barchester's recent press coverage and community initiatives. Being knowledgeable about their brand will help you stand out and show you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Barchester team.
We think you need these skills to ace PR Executive
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a PR Executive, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences that highlight how you've successfully communicated messages or enhanced brand reputation.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to Barchester’s values and the specific role. Mention how your skills align with their mission of celebrating exceptional care services and community engagement.
Highlight Attention to Detail: With a keen eye for detail being crucial in this role, ensure your application is free from typos and errors. A polished application shows you care about quality, which is exactly what Barchester is looking for!
Apply Through Our Website: We encourage you to apply through our website for a seamless experience. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the info you need about the role and our amazing team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of how you've used your communication skills to create compelling content or manage media opportunities.
✨Research the Brand
Dive deep into Barchester's values, recent news, and their care services. Understanding their brand will help you tailor your answers and show that you're genuinely interested in contributing to their positive storytelling.
✨Prepare for Practical Scenarios
Expect questions that assess your ability to handle multiple priorities and manage media queries. Think of past situations where you successfully juggled tasks or resolved challenges, and be ready to discuss them in detail.
✨Showcase Your Passion
Barchester is looking for someone who loves storytelling and has a customer-focused mindset. During the interview, express your enthusiasm for PR and how you can help amplify their brand's reputation through creative content.