At a Glance
- Tasks: Shape and deliver our SEO strategy across search engines and AI platforms.
- Company: Join Barchester, a top-rated health and social care company.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working with a supportive team and excellent career growth.
- Why this job: Make a real impact by helping people find quality care through smart optimisation.
- Qualifications: Proven SEO experience and proficiency in tools like SEMRush and Drupal.
The predicted salary is between 40000 - 50000 € per year.
Are you passionate about search, content, and the evolving role of AI? We are looking for a skilled SEO & AI Search Specialist to shape and deliver our search strategy across both traditional search engines and emerging AI-powered platforms. Hybrid working available. Working from home whilst meeting the team once a week at our offices located in Finsbury Square, London.
In this pivotal role, you will take ownership of our organic search performance, enhancing the visibility of our brand and care homes at both national and local level. Working closely with the Head of Digital Marketing, digital agencies, and our wider marketing team, you will ensure our website, content, and location presence are fully optimised for search engines, answer engines, and large language models.
KEY RESPONSIBILITIES:- Implement and develop our SEO strategy in conjunction with Head of Digital Marketing to improve our online visibility for our brand and care homes.
- Lead the planning and execution of our SEO and Answer Engine Optimisation (AEO) strategy, ensuring our services are easy to find wherever people are searching for care and advice.
- Partner with search agencies and platforms to strengthen SEO and AEO performance and improve national and local rankings.
- Shape and deliver a content strategy across our Google Business Profiles in collaboration with our agencies and internal teams.
- Create and enhance location landing pages across our website to maximise local visibility.
- Expand our thought leadership content and further develop our Help & Advice resources.
- Manage relationships with SEO agencies and platforms to ensure maximum value and performance.
- Align SEO efforts with PPC activity to reduce wasted spend and drive efficient performance.
- Play a key role in ensuring our website and digital content perform at the highest level.
- Optimise website content across written, photographic, and video formats to increase visibility and conversions.
- Support the launch of new care homes online, ensuring they are discoverable across search engines and AI tools.
If you are excited by the future of search, confident working across agencies and digital teams, and motivated to help people find high-quality care through smart, strategic optimisation, we would love to hear from you.
NEED TO HAVE:- Demonstrate a proven track record of successful experience in SEO while working on search campaigns.
- Multi-site SEO experience.
- Proven experience of working with SEO platforms such as Brightedge, SEMRush, Screaming Frog or similar tools.
- Have proven experience of managing corporate websites and other affiliate websites.
- Demonstrate proficiency in Drupal or similar website CMS.
- Possess excellent written communication skills, which can be evidenced.
- Access to a range of retail and leisure discounts.
- Access to a range of wellbeing support and Best Doctors Service.
- Opportunity to develop within a hugely supportive team.
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
SEO Specialist in London employer: Barchester Healthcare
Barchester is an exceptional employer, offering a supportive work culture that prioritises employee growth and wellbeing. With hybrid working options and a vibrant office located in Finsbury Square, London, employees benefit from a collaborative environment where they can thrive in their careers while enjoying access to various retail discounts and wellbeing services. Recognised for its outstanding workplace culture, Barchester is committed to empowering its team members and providing meaningful opportunities for professional development.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in London
✨Network Like a Pro
Get out there and connect with people in the SEO and digital marketing space. Attend industry meetups, webinars, or even just grab a coffee with someone who’s already in the field. Building relationships can lead to job opportunities that aren’t even advertised!
✨Show Off Your Skills
Create a personal project or case study that showcases your SEO skills. Whether it’s a blog, a website, or an analysis of a successful campaign, having something tangible to show potential employers can really set you apart from the crowd.
✨Ace the Interview
Prepare for interviews by brushing up on common SEO questions and trends. Be ready to discuss your past experiences and how they relate to the role. Remember, it’s not just about what you know, but how you communicate it!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows you’re genuinely interested in the position and gives us a chance to see your application in the best light. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace SEO Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO Specialist role. Highlight your experience with SEO strategies, tools like SEMRush or Brightedge, and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for search and AI, and explain why you're excited about this role at StudySmarter. Be sure to mention how you can contribute to our SEO and AEO strategies.
Showcase Your Achievements:Don't just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've improved organic search performance in previous roles. We love numbers that tell a story about your impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Barchester Healthcare
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends and tools like SEMRush or Screaming Frog. Be ready to discuss your past experiences with these platforms and how you've successfully improved search rankings in previous roles.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've implemented that enhanced visibility. Think about how you can align your approach with the company's goals, especially regarding their Google Business Profiles and local landing pages.
✨Understand AI's Role in Search
Since this role involves AI-powered platforms, be prepared to discuss how AI is changing the SEO landscape. Share any insights or experiences you have with AI tools and how they can be leveraged for better search performance.
✨Be Ready to Collaborate
This position requires working closely with various teams and agencies. Highlight your teamwork skills and provide examples of how you've successfully partnered with others to achieve SEO goals. Show that you're a team player who can drive results together.
