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- Tasks: Lead impactful offline marketing campaigns and drive enquiries for our homes.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with a dynamic environment and excellent growth potential.
- Why this job: Make a real difference in a supportive team while enhancing your marketing skills.
- Qualifications: 5+ years of marketing experience with strong communication and data skills.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference. Hybrid working, with one day in the office day a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
- NEED TO DO:
- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard
- Work with Operations to identify homes needing support and share performance updates
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker
- Work with Customer Experience to refine customer journeys and update tools and guidance
- Lead planning for post refurbishment events to drive awareness and enquiries
- Maintain reporting tools with up to date campaign and home level data
- Oversee media tracking (numbers, URLs) and report monthly performance
- Manage budgets, process invoices promptly, and flag risks or underspend
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing
- NEED TO HAVE:
- Strong communication skills and a collaborative mindset
- High attention to detail and the ability to manage multiple projects simultaneously
- Confidence working with data to inform decisions
- A proactive, organised approach and a passion for delivering great work
- A minimum of 5 years marketing experience
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Senior Marketing Executive in London employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at Barchester. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past campaigns. When you get that interview, having tangible examples of your work will make you stand out.
✨Tip Number 3
Be ready to discuss data! Since this role values data-driven thinking, brush up on how you've used data in your previous roles to inform decisions and drive results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Barchester team.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Senior Marketing Executive role. Highlight your commercial awareness and data-driven thinking, as these are key for us at Barchester.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for impactful offline campaigns and how you can make a real difference in our marketing team. Keep it engaging and relevant!
Showcase Your Communication Skills: Since clear communication is essential for this role, make sure to demonstrate your strong communication skills throughout your application. Whether it's in your CV or cover letter, let us see how you collaborate effectively with others.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Campaigns
Before the interview, dive deep into Barchester's recent marketing campaigns. Understand their objectives, target audience, and outcomes. This will not only show your enthusiasm but also allow you to discuss how your experience aligns with their goals.
✨Data-Driven Mindset
Since the role requires confidence in working with data, come prepared with examples of how you've used data to inform your marketing decisions. Be ready to discuss specific metrics you've tracked and how they influenced your campaign strategies.
✨Showcase Your Collaboration Skills
Barchester values strong communication and collaboration. Think of instances where you've successfully worked with various stakeholders. Highlight your ability to coordinate with teams and agencies to deliver projects on time and to a high standard.
✨Prepare Questions
Interviews are a two-way street! Prepare insightful questions about Barchester's marketing strategies, team dynamics, and future campaigns. This shows your genuine interest in the role and helps you assess if it's the right fit for you.