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- Tasks: Lead impactful offline marketing campaigns and drive enquiries for our homes.
- Company: Join Barchester, a top-rated health and social care company with a supportive culture.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with one day in the office, fostering collaboration and creativity.
- Why this job: Make a real difference in a dynamic environment while growing your marketing skills.
- Qualifications: 5+ years of marketing experience and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast-paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data-driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference. Hybrid working, with one day in the office per week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer-focused approach are essential to support our operational teams effectively.
NEED TO DO:- Deliver multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard
- Work with Operations to identify homes needing support and share performance updates
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker
- Work with Customer Experience to refine customer journeys and update tools and guidance
- Lead planning for post-refurbishment events to drive awareness and enquiries
- Maintain reporting tools with up-to-date campaign and home level data
- Oversee media tracking (numbers, URLs) and report monthly performance
- Manage budgets, process invoices promptly, and flag risks or underspend
- Provide ad hoc support to Campaign Marketing and the Head of Brand Marketing
- Strong communication skills and a collaborative mindset
- High attention to detail and the ability to manage multiple projects simultaneously
- Confidence working with data to inform decisions
- A proactive, organised approach and a passion for delivering great work
- A minimum of 5 years marketing experience
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Sales and Marketing Executive in London employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and interested.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm for joining our team. Let’s get you that dream job!
We think you need these skills to ace Sales and Marketing Executive in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and how you can make a difference in our team.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that matches the job description. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate strong communication skills, so make sure your writing is clear and easy to follow. Avoid jargon unless it’s necessary!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Campaigns
Before the interview, research Barchester's recent marketing campaigns. Be ready to discuss what you liked about them and how you would approach similar projects. This shows your enthusiasm and understanding of their brand.
✨Data-Driven Mindset
Brush up on your data analysis skills. Be prepared to talk about how you've used data to inform your marketing decisions in the past. Highlight specific examples where your insights led to successful outcomes.
✨Communication is Key
Since the role involves liaising with various stakeholders, practice articulating your thoughts clearly. Think of examples where your strong communication skills made a difference in a project or campaign.
✨Show Your Organisational Skills
Prepare to discuss how you manage multiple projects simultaneously. Share specific tools or methods you use to stay organised and ensure timely delivery of campaigns, as this will resonate well with their needs.