At a Glance
- Tasks: Create engaging PR content and support care homes in building their local reputation.
- Company: Barchester, a top-rated health and social care company with a supportive culture.
- Benefits: Retail discounts, wellbeing support, and opportunities for career development.
- Other info: Hybrid working model with one day in the office, fostering a collaborative environment.
- Why this job: Join a dynamic team and make a real impact through storytelling and brand reputation.
- Qualifications: Strong communication skills, attention to detail, and a passion for customer service.
The predicted salary is between 30000 - 40000 € per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Hybrid working, with one day in the office day a week located in Finsbury Square, London.
NEED TO DO:
- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE:
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Publicity Executive / Manager in London employer: Barchester Healthcare
Barchester is an exceptional employer that prioritises employee growth and well-being, offering a supportive work culture where creativity and proactive contributions are celebrated. With a hybrid working model based in the vibrant Finsbury Square, London, employees enjoy access to a range of retail and leisure discounts, comprehensive wellbeing support, and opportunities for career development within a highly regarded team. Recognised for its outstanding workplace environment, Barchester is committed to fostering a positive storytelling approach that enhances its brand reputation and community impact.
StudySmarter Expert Advice🤫
We think this is how you could land Publicity Executive / Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Barchester employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from Barchester, share your ideas for PR campaigns or content. This will demonstrate your passion and proactive approach.
✨Tip Number 3
Be prepared for interviews by researching Barchester's recent press coverage and community initiatives. Knowing their story will help you align your answers with their values and goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Barchester team.
We think you need these skills to ace Publicity Executive / Manager in London
Some tips for your application 🫡
Show Off Your Storytelling Skills:Since the role is all about creating compelling PR content, make sure your application reflects your storytelling abilities. Use examples from your past experiences to showcase how you've successfully communicated messages and engaged audiences.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to highlight how your skills and experiences align with the specific requirements of the Publicity Executive/Manager role. We want to see how you can contribute to our brand's success.
Highlight Attention to Detail:With a keen eye for detail being crucial in this role, ensure your application is free from typos and errors. A polished application shows us that you take pride in your work and understand the importance of quality communication.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of how you've used storytelling in your previous roles to enhance brand reputation or engage communities.
✨Showcase Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. Consider preparing a few anecdotes that highlight your written and verbal skills, especially in PR contexts.
✨Research Barchester's Brand
Dive deep into Barchester's values, recent news, and their approach to care services. This will not only help you understand their brand better but also allow you to ask insightful questions during the interview, showing your genuine interest.
✨Prepare for Practical Scenarios
Think about potential PR challenges Barchester might face and how you would tackle them. Be ready to discuss how you would create compelling content or manage media queries, demonstrating your proactive and creative mindset.
