At a Glance
- Tasks: Create compelling PR content and manage media opportunities to enhance our brand's reputation.
- Company: Join Barchester, a leading care provider with a focus on community and quality.
- Benefits: Enjoy retail discounts, wellbeing support, and opportunities for personal development.
- Other info: Dynamic team environment with plenty of room for growth and creativity.
- Why this job: Be the voice of our brand and celebrate what makes us exceptional in local communities.
- Qualifications: Strong communication skills, attention to detail, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Key Responsibilities
- Develop and deliver PR stories that highlight the quality of our care services
- Create self‑serve PR tools and guidance to help homes generate positive local coverage
- Manage media enquiries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
Qualifications & Skills
- Strong written and verbal communication skills
- High attention to detail
- A customer‑focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
Rewards Package
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
PR Executive. Job in London LilyLifestyle Jobs employer: Barchester Healthcare
Barchester is an exceptional employer that fosters a supportive and dynamic work culture, particularly for the PR Executive role in London. With a focus on employee growth, you will have access to various development opportunities while being part of a team that values creativity and collaboration. Additionally, our commitment to wellbeing and a range of retail and leisure discounts makes Barchester a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive. Job in London LilyLifestyle Jobs
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with PR professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for PR campaigns or stories that could benefit their brand. This will demonstrate your proactive approach and passion for storytelling.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After interviews or networking events, send a quick thank-you email. It keeps you fresh in their minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that PR Executive role!
We think you need these skills to ace PR Executive. Job in London LilyLifestyle Jobs
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a PR Executive, storytelling is key! Make sure your application highlights your ability to craft compelling narratives. Share examples of how you've successfully communicated messages in the past.
Tailor Your Application:Don’t just send a generic CV and cover letter. We want to see how you connect with Barchester's values and mission. Tailor your application to reflect your understanding of our brand and how you can contribute to our success.
Be Detail-Oriented:Attention to detail is crucial in PR. Before hitting send, double-check your application for any typos or errors. A polished application shows us you care about quality and professionalism.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're proactive and keen to join our team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your PR Stuff
Make sure you brush up on the latest trends in PR and how they apply to the care sector. Familiarise yourself with Barchester's brand values and recent campaigns, so you can discuss how your skills align with their goals.
✨Showcase Your Storytelling Skills
Prepare examples of compelling stories you've created in the past. Think about how you can highlight the quality of care services through engaging narratives that resonate with local communities.
✨Be Ready for Media Scenarios
Anticipate questions about handling media enquiries or coordinating filming opportunities. Have a few strategies in mind for managing these situations effectively, showcasing your proactive approach.
✨Demonstrate Attention to Detail
Bring along samples of your work that reflect your keen eye for detail. Whether it's press releases or PR tools you've developed, showing your meticulous nature will impress the interviewers.
