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- Tasks: Create engaging PR content and support care homes in building their local reputation.
- Company: Join Barchester, a top-rated health and social care company with a supportive culture.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with one day in the office, fostering a dynamic work environment.
- Why this job: Be part of a team that celebrates exceptional care and makes a real community impact.
- Qualifications: Strong communication skills, attention to detail, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Hybrid working, with one day in the office a week located in Finsbury Square, London.
NEED TO DO:- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
PR Executive in London employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Barchester employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from Barchester, share your ideas for PR campaigns or content. This will demonstrate your passion and proactive approach.
✨Tip Number 3
Prepare for interviews by researching Barchester's recent press coverage and community initiatives. Being knowledgeable about their brand will help you stand out and show you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Barchester team.
We think you need these skills to ace PR Executive in London
Some tips for your application 🫡
Show Off Your Writing Skills: As a PR Executive, your writing will be key! Make sure your application showcases your strong written communication skills. Use clear, engaging language and don’t shy away from showing your personality – we want to see your storytelling flair!
Tailor Your Application: Take the time to tailor your CV and cover letter to the role. Highlight your experience in creating compelling PR content and managing media opportunities. We love seeing how your background aligns with what we’re looking for, so make it relevant!
Be Detail-Oriented: Attention to detail is crucial in PR. Double-check your application for any typos or errors before hitting send. A polished application reflects your commitment to quality, which is something we value at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the info you need about the role and our amazing team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of your past PR successes and how you’ve used storytelling to enhance brand reputation.
✨Research Barchester
Dive deep into Barchester’s values, recent news, and their community impact. Understanding their brand will help you tailor your answers and show that you’re genuinely interested in contributing to their success.
✨Showcase Your Creativity
Prepare to discuss innovative PR strategies you've implemented in the past. Think about how you can bring fresh ideas to Barchester, especially in creating compelling content that resonates with local communities.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current PR challenges or how they measure the success of their campaigns. This shows your enthusiasm and strategic thinking.