At a Glance
- Tasks: Shape and deliver our SEO strategy to enhance brand visibility across search engines and AI platforms.
- Company: Join Barchester, a supportive employer focused on growth and innovation in digital marketing.
- Benefits: Enjoy hybrid working, retail discounts, wellbeing support, and career development opportunities.
- Other info: Collaborative team environment with excellent progression opportunities.
- Why this job: Be at the forefront of SEO and AI, helping people find quality care through strategic optimisation.
- Qualifications: Proven SEO experience, multi-site management, and proficiency in tools like SEMRush and Drupal.
The predicted salary is between 40000 - 50000 £ per year.
Are you passionate about search, content, and the evolving role of AI? We are looking for a skilled SEO & AI Search Specialist to shape and deliver our search strategy across both traditional search engines and emerging AI-powered platforms. Hybrid working available, working from home whilst meeting the team once a week at our offices located in Finsbury Square, London.
In this pivotal role, you will take ownership of our organic search performance, enhancing the visibility of our brand and care homes at both national and local level. Working closely with the Head of Digital Marketing, digital agencies, and our wider marketing team, you will ensure our website, content, and location presence are fully optimised for search engines, answer engines, and large language models.
- Implement and develop our SEO strategy in conjunction with Head of Digital Marketing to improve our online visibility for our brand and care homes.
- Lead the planning and execution of our SEO and Answer Engine Optimisation (AEO) strategy, ensuring our services are easy to find wherever people are searching for care and advice.
- Partner with search agencies and platforms to strengthen SEO and AEO performance and improve national and local rankings.
- Shape and deliver a content strategy across our Google Business Profiles in collaboration with our agencies and internal teams.
- Create and enhance location landing pages across our website to maximise local visibility.
- Expand our thought leadership content and further develop our Help & Advice resources.
- Manage relationships with SEO agencies and platforms to ensure maximum value and performance.
- Align SEO efforts with PPC activity to reduce wasted spend and drive efficient performance.
- Optimise website content across written, photographic, and video formats to increase visibility and conversions.
- Support the launch of new care homes online, ensuring they are discoverable across search engines and AI tools.
If you are excited by the future of search, confident working across agencies and digital teams, and motivated to help people find high-quality care through smart, strategic optimisation, we would love to hear from you.
Demonstrate a proven track record of successful experience in SEO while working on search campaigns:
- Multi-site SEO experience.
- Proven experience of working with SEO platforms such as Brightedge, SEMRush, Screaming Frog or similar tools.
- Have proven experience of managing corporate websites and other affiliate websites.
- Demonstrate proficiency in Drupal or similar website CMS.
Access to a range of retail and leisure discounts, access to a range of wellbeing support and Best Doctors Service, and opportunity to develop within a hugely supportive team. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
(Online) Marketing & Growth Hacker in London employer: Barchester Healthcare
Barchester is an exceptional employer that fosters a supportive and empowering work culture, particularly for those passionate about digital marketing and SEO. With hybrid working options and a vibrant office located in Finsbury Square, London, employees benefit from a collaborative environment that encourages professional growth and offers access to various wellbeing resources and retail discounts. Join us to make a meaningful impact in the care sector while advancing your career in a dynamic team.
StudySmarter Expert Advice🤫
We think this is how you could land (Online) Marketing & Growth Hacker in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and passion for the role, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its current SEO strategies. Bring ideas to the table that could enhance their visibility and performance. This shows you're proactive and genuinely interested in helping them succeed.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining our team at StudySmarter!
We think you need these skills to ace (Online) Marketing & Growth Hacker in London
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for search, content, and AI in your application. Share specific examples of how you've engaged with these areas in the past, as it’ll help us understand your genuine interest in the role.
Tailor Your CV:Make sure your CV is tailored to highlight your SEO experience and any relevant tools you've used, like SEMRush or Screaming Frog. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role at StudySmarter. Be sure to mention how you can contribute to our SEO and AEO strategies and what excites you about working with us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Barchester Healthcare
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially those that improved organic search performance. Familiarise yourself with tools like SEMRush or Screaming Frog, as they might come up in conversation.
✨Show Your Passion for AI and Content
Since the role involves AI-powered platforms, demonstrate your enthusiasm for how AI is changing the search landscape. Bring examples of content strategies you've developed that align with AI trends, and be prepared to discuss how you can leverage these technologies to enhance visibility.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current SEO strategies and how they envision the future of search. This shows you're genuinely interested in the role and helps you gauge if the company aligns with your career goals.
✨Highlight Your Teamwork Skills
This position requires collaboration with various teams and agencies. Share examples of successful projects where you worked closely with others, particularly in digital marketing. Emphasising your ability to work well in a team will show that you're a great fit for their supportive environment.
