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- Tasks: Lead impactful offline marketing campaigns and drive enquiries for homes.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with one day in the office in London.
- Why this job: Make a real difference in a supportive team while enhancing your marketing skills.
- Qualifications: 5+ years of marketing experience with strong communication and data skills.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO:
- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion.
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard.
- Work with Operations to identify homes needing support and share performance updates.
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker.
- Work with Customer Experience to refine customer journeys and update tools and guidance.
- Lead planning for post refurbishment events to drive awareness and enquiries.
- Maintain reporting tools with up to date campaign and home level data.
- Oversee media tracking (numbers, URLs) and report monthly performance.
- Manage budgets, process invoices promptly, and flag risks or underspend.
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing.
NEED TO HAVE:
- Strong communication skills and a collaborative mindset.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Confidence working with data to inform decisions.
- A proactive, organised approach and a passion for delivering great work.
- A minimum of 5 years marketing experience.
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts.
- Access to a range of wellbeing support and Best Doctors Service.
- Opportunity to develop within a hugely supportive team.
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Marketing Executive - Digital Executive in London employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Digital Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how your skills can contribute to their goals. This will help you stand out as a candidate who’s genuinely interested in making an impact.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of a Marketing Executive. Keep it concise but impactful, showcasing your data-driven thinking and passion for offline campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Executive - Digital Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your marketing experience, especially in offline campaigns, and don’t forget to showcase your data-driven thinking!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for marketing and how you can make a difference at Barchester. Be sure to mention your collaborative mindset and attention to detail.
Showcase Your Communication Skills: Since this role involves liaising with various stakeholders, demonstrate your strong communication skills in your application. Use clear and concise language to show you can convey ideas effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Campaigns
Before the interview, research Barchester's recent marketing campaigns. Be ready to discuss how you would approach similar projects and what strategies you think could enhance their offline efforts. This shows your enthusiasm and understanding of their brand.
✨Data-Driven Mindset
Since the role requires confidence in working with data, prepare examples from your past experience where data influenced your marketing decisions. Highlight how you used metrics to drive campaign success and improve conversion rates.
✨Communication is Key
Given the collaborative nature of the role, practice articulating your thoughts clearly. Think of instances where you successfully coordinated with different teams or stakeholders, and be ready to share these stories during the interview.
✨Show Your Organisational Skills
With multiple projects on the go, it’s crucial to demonstrate your organisational abilities. Prepare to discuss your methods for managing tasks and deadlines effectively, perhaps by sharing a specific project where your organisation made a significant impact.