At a Glance
- Tasks: Lead our SEO strategy and enhance online visibility for our brand and care homes.
- Company: Join Barchester, a supportive employer with a focus on growth and innovation.
- Benefits: Enjoy hybrid working, retail discounts, wellbeing support, and career development opportunities.
- Other info: Collaborative team environment with excellent progression potential.
- Why this job: Be at the forefront of search optimisation and help people find quality care.
- Qualifications: Proven SEO experience and familiarity with tools like SEMRush and Brightedge.
The predicted salary is between 40000 - 50000 £ per year.
Are you passionate about search, content, and the evolving role of AI? We are looking for a skilled SEO & AI Search Specialist to shape and deliver our search strategy across both traditional search engines and emerging AI-powered platforms. Hybrid working available, with the option to work from home while meeting the team once a week at our offices located in Finsbury Square, London.
In this pivotal role, you will take ownership of our organic search performance, enhancing the visibility of our brand and care homes at both national and local levels. Working closely with the Head of Digital Marketing, digital agencies, and our wider marketing team, you will ensure our website, content, and location presence are fully optimised for search engines, answer engines, and large language models.
- Implement and develop our SEO strategy in conjunction with the Head of Digital Marketing to improve our online visibility for our brand and care homes.
- Lead the planning and execution of our SEO and Answer Engine Optimisation (AEO) strategy, ensuring our services are easy to find wherever people are searching for care and advice.
- Partner with search agencies and platforms to strengthen SEO and AEO performance and improve national and local rankings.
- Shape and deliver a content strategy across our Google Business Profiles in collaboration with our agencies and internal teams.
- Create and enhance location landing pages across our website to maximise local visibility.
- Expand our thought leadership content and further develop our Help & Advice resources.
- Manage relationships with SEO agencies and platforms to ensure maximum value and performance.
- Align SEO efforts with PPC activity to reduce wasted spend and drive efficient performance.
- Optimise website content across written, photographic, and video formats to increase visibility and conversions.
- Support the launch of new care homes online, ensuring they are discoverable across search engines and AI tools.
If you are excited by the future of search, confident working across agencies and digital teams, and motivated to help people find high-quality care through smart, strategic optimisation, we would love to hear from you.
Demonstrate a proven track record of successful experience in SEO while working on search campaigns:
- Multi-site SEO experience.
- Proven experience of working with SEO platforms such as Brightedge, SEMRush, Screaming Frog or similar tools.
- Have proven experience of managing corporate websites and other affiliate websites.
- Demonstrate proficiency in Drupal or similar website CMS.
Access to a range of retail and leisure discounts, wellbeing support, and Best Doctors Service. Opportunity to develop within a hugely supportive team. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Growth hacker in London employer: Barchester Healthcare
Barchester is an exceptional employer that fosters a supportive and empowering work culture, particularly for those passionate about SEO and AI in the vibrant setting of Finsbury Square, London. With hybrid working options, access to extensive wellbeing support, and opportunities for professional growth within a collaborative team, Barchester stands out as a rewarding place to advance your career while making a meaningful impact in the care sector.
StudySmarter Expert Advice🤫
We think this is how you could land Growth hacker in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO and content strategy expertise. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO performance and their competitors. Bring insights and suggestions to the table; it shows you're proactive and genuinely interested in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining our team directly.
We think you need these skills to ace Growth hacker in London
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for search, content, and AI shine through in your application. We want to see how your interests align with our mission at StudySmarter, so don’t hold back!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in SEO and digital marketing. We love seeing how you can contribute to our growth strategy, so be specific about your achievements.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at Barchester Healthcare
✨Know Your SEO Tools
Familiarise yourself with the SEO platforms mentioned in the job description, like Brightedge and SEMRush. Be ready to discuss how you've used these tools in past roles to drive organic search performance.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've developed or executed. Highlight how these strategies improved visibility and engagement, especially in relation to local SEO and AI-powered search.
✨Demonstrate Collaboration Experience
Since this role involves working closely with various teams and agencies, be ready to share specific instances where you successfully collaborated on SEO projects. Emphasise your ability to align SEO efforts with PPC and other marketing activities.
✨Stay Ahead of Trends
Research the latest trends in SEO and AI search technologies. Bring insights to the interview about how these trends could impact the company's strategy, showing your passion for the evolving landscape of search.
