Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape customer engagement and develop compelling brand strategies for care homes and hospitals.
- Company: Barchester Healthcare, a top-rated employer in health and social care.
- Benefits: Retail discounts, wellbeing support, and career development opportunities.
- Other info: Dynamic role with opportunities for growth and collaboration.
- Why this job: Join a supportive team and make a real impact on customer experience.
- Qualifications: Experience in brand marketing, strong communication skills, and strategic thinking.
The predicted salary is between 40000 - 50000 £ per year.
Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:
- Create and refine the key messages that matter most to our customers
- Build strategies to grow awareness of our homes and services
- Use demographic insight to tailor brand activity to our audiences
- Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
- Stay ahead of industry trends to identify opportunities and risks
- Oversee the development of print and digital collateral that inspires confidence and drives enquiries
- Ensure all customer-facing materials reflect our brand guidelines and tone of voice
- Partner with the digital team to maintain a cohesive brand presence across all channels
- Lead the creation of event collateral and assets through our web-to-print system
- Develop self-serve tools and guidance that help homes drive engagement and enquiries
- Ensure a smooth, intuitive customer journey for teams using these tools
- Lead a team that delivers exceptional customer service and fast response times
- Gather feedback from homes to continually improve support and resources
- Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
- Manage cross-functional teams to deliver a high-quality event on time and on budget
- Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
- Maintain regular communication with Operations throughout the process
- Analyse data to identify trends, opportunities, and areas for optimisation
- Report on performance and adjust strategies accordingly
- Oversee brand investment to ensure it delivers against our objectives
- Set clear objectives aligned to our brand strategy
- Foster a culture of continuous improvement, collaboration, and engagement with Operations
NEED TO HAVE:
- A confident brand marketer with experience developing propositions and multi-channel messaging
- Strong stakeholder management and communication skills
- A strategic thinker who can translate insight into action
- Experience leading teams and managing multiple projects simultaneously
- A passion for delivering high-quality work that supports both customer experience and commercial goals
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Brand Manager in London employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its brand values. We want to show that you’re not just a fit for the role, but also for the culture. Tailor your responses to reflect how your experience aligns with their mission and goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. We can’t stress enough how important it is to be confident and articulate when discussing your skills and experiences.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend mentioning something specific from your conversation to show your genuine interest in the role.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Brand Manager role. Highlight your experience in developing brand propositions and multi-channel messaging, as this will show us you understand what we're looking for.
Showcase Your Collaboration Skills: Since this role thrives on collaboration, share examples of how you've worked with stakeholders in the past. We want to see how you can bring teams together to create powerful messaging and tools that resonate with customers.
Demonstrate Your Strategic Thinking: We’re keen on candidates who can translate insights into actionable strategies. Use your application to illustrate how you've used demographic insights to tailor brand activities in previous roles. This will help us see your strategic mindset in action.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Brand Inside Out
Before the interview, dive deep into Barchester Healthcare's brand values and messaging. Understand their Care & Life Enrichment Framework and think about how you can contribute to it. This will show your genuine interest and help you articulate how your experience aligns with their goals.
✨Prepare for Stakeholder Scenarios
Given the importance of stakeholder management in this role, prepare examples from your past experiences where you've successfully collaborated with different teams. Think about challenges you faced and how you overcame them, as this will demonstrate your strategic thinking and communication skills.
✨Showcase Your Creative Side
Be ready to discuss how you've developed compelling brand propositions and multi-channel messaging in previous roles. Bring along examples of print and digital collateral you've worked on, and be prepared to explain the thought process behind your creative decisions.
✨Stay Ahead of Trends
Research current trends in the healthcare sector and think about how they could impact Barchester's brand strategy. Be prepared to share your insights during the interview, as this will highlight your proactive approach and ability to identify opportunities and risks.