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- Tasks: Create engaging PR content and support care homes in building their local reputation.
- Company: Join Barchester, a top-rated health and social care company with a supportive culture.
- Benefits: Enjoy retail discounts, wellbeing support, and opportunities for career development.
- Other info: Hybrid working model with one day in the office, fostering a dynamic work environment.
- Why this job: Be part of a team that celebrates exceptional care and makes a real impact.
- Qualifications: Strong communication skills, attention to detail, and a passion for storytelling.
The predicted salary is between 30000 - 40000 £ per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Hybrid working, with one day in the office a week located in Finsbury Square, London.
NEED TO DO:- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
PR Executive in Islington employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Executive in Islington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Barchester's team on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas on how you could enhance their PR efforts. This will demonstrate your proactive attitude and passion for storytelling.
✨Tip Number 3
Be ready to discuss your past experiences! Think of specific examples where you've successfully managed media queries or created compelling content. This will help you stand out as someone who can hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Barchester family and contributing to our amazing brand.
We think you need these skills to ace PR Executive in Islington
Some tips for your application 🫡
Show Off Your Writing Skills: As a PR Executive, your writing will be your superpower! Make sure your application showcases your ability to create compelling content. Use clear, engaging language that reflects your personality and aligns with Barchester's brand voice.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to highlight how your skills and experiences match the job description. Mention specific examples of your past work that demonstrate your strong communication skills and attention to detail.
Be Creative!: This role is all about storytelling, so let your creativity shine through in your application. Think outside the box—maybe include a unique project you’ve worked on or an innovative idea for a PR campaign that could benefit Barchester.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team at Barchester!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of your past PR successes and how you’ve used storytelling to enhance brand reputation.
✨Research Barchester
Dive deep into Barchester’s values, recent news, and their community impact. Understanding their brand will help you tailor your answers and show genuine interest in the role, making you stand out as a candidate.
✨Prepare for Practical Scenarios
Expect questions that assess your problem-solving skills and creativity. Think of scenarios where you had to manage media queries or create compelling content under tight deadlines, and be ready to discuss your approach.
✨Showcase Your Communication Skills
Since strong communication is key for this role, practice articulating your thoughts clearly and confidently. Consider doing mock interviews with friends or using video to refine your delivery and ensure you come across as engaging and professional.