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- Tasks: Lead impactful offline marketing campaigns and collaborate with diverse teams.
- Company: Join Barchester, a top-rated employer in health and social care.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working model with one day in the office each week.
- Why this job: Make a real difference in a supportive environment while growing your marketing skills.
- Qualifications: 5+ years of marketing experience and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Barchester's marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast paced Brand team. Reporting to the Campaign Manager and working closely with the Head of Brand Marketing, you'll bring commercial awareness, data driven thinking, and a passion for impactful offline campaigns. This is an exciting opportunity to make a real difference.
Hybrid working, with one day in the office day a week located in Finsbury Square, London.
In this role, you'll lead targeted activity to drive private pay enquiries for homes with higher vacancies or undergoing refurbishment. The role involves working with a wide range of internal and external stakeholders, so clear communication, strong attention to detail, and a customer focused approach are essential to support our operational teams effectively.
NEED TO DO:
- Deliver multi channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion.
- Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard.
- Work with Operations to identify homes needing support and share performance updates.
- Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
- Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker.
- Work with Customer Experience to refine customer journeys and update tools and guidance.
- Lead planning for post refurbishment events to drive awareness and enquiries.
- Maintain reporting tools with up to date campaign and home level data.
- Oversee media tracking (numbers, URLs) and report monthly performance.
- Manage budgets, process invoices promptly, and flag risks or underspend.
- Provide ad hoc support to Campaign Marketing and the Head of brand marketing.
NEED TO HAVE:
- Strong communication skills and a collaborative mindset.
- High attention to detail and the ability to manage multiple projects simultaneously.
- Confidence working with data to inform decisions.
- A proactive, organised approach and a passion for delivering great work.
- A minimum of 5 years marketing experience.
REWARDS PACKAGE:
- Access to a range of retail and leisure discounts.
- Access to a range of wellbeing support and Best Doctors Service.
- Opportunity to develop within a hugely supportive team.
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.
If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Locations
Marketing Executive/Senior Executive in Islington, Norfolk employer: Barchester Healthcare
Contact Detail:
Barchester Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive/Senior Executive in Islington, Norfolk
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns you've worked on to interviews. Discuss what worked, what didn’t, and how you used data to drive decisions. This will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Barchester.
We think you need these skills to ace Marketing Executive/Senior Executive in Islington, Norfolk
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your marketing experience, especially in offline campaigns, and don’t forget to showcase your data-driven thinking!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for marketing and how you can make a difference at Barchester. Be sure to mention your collaborative mindset and attention to detail.
Showcase Your Communication Skills: Since clear communication is key for this role, make sure your application is well-structured and free of errors. This will demonstrate your strong communication skills right from the start!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on the path to joining our fantastic team!
How to prepare for a job interview at Barchester Healthcare
✨Know Your Campaigns
Before the interview, research Barchester's recent marketing campaigns. Be ready to discuss how you would approach similar projects and what strategies you think could enhance their offline efforts. This shows your enthusiasm and understanding of their brand.
✨Data-Driven Mindset
Since the role requires confidence in working with data, prepare examples from your past experience where data influenced your marketing decisions. Highlight how you used metrics to drive campaign success and improve conversion rates.
✨Communication is Key
Given the collaborative nature of the role, practice articulating your thoughts clearly. Think of instances where you successfully coordinated with different teams or stakeholders, and be ready to share these stories during the interview.
✨Show Your Passion
Barchester values a proactive and organised approach. During the interview, express your passion for delivering impactful marketing work. Share your ideas on how you can contribute to their goals and make a real difference in their campaigns.