At a Glance
- Tasks: Lead sales and marketing for 47 care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Competitive salary, car allowance, retail vouchers, and free training opportunities.
- Other info: Join a respected company with excellent growth opportunities and a focus on quality.
- Why this job: Make a real impact in healthcare while developing your career with a supportive team.
- Qualifications: Experience in sales, marketing, and managing high-performing teams required.
The predicted salary is between 50000 - 60000 £ per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home.
We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. Regular travel across South West / London is required.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes
- Oversee social media activity for 47 care homes
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Locations
Sales & Marketing Manager (Training) in Hampshire, Ringwood employer: Barchester Healthcare
Barchester is an exceptional employer, offering a competitive salary and generous benefits including a car allowance or company car, alongside free learning and development opportunities. Our supportive work culture prioritises employee growth and values contributions, making it an empowering environment for those passionate about making a positive impact in the healthcare sector across the South West. Join us to be part of a team that is recognised as one of the best companies to work for in the UK, where your efforts directly contribute to the success of our care homes and the well-being of our residents.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Manager (Training) in Hampshire, Ringwood
✨Engage with Local Marketing Events
Get involved with local marketing meetups, workshops, or conferences. These events are perfect for soaking up knowledge and meeting key players in the marketing-communications field, especially if you aim to land a trainee role with companies like Barchester Healthcare.
✨Leverage Social Media Platforms
Platforms like Twitter and Instagram are great for spotting marketing trends and connecting with professionals. Follow industry influencers, engage with their posts, and don’t shy away from sharing your insights or even your personal projects to catch the eye of hiring managers!
✨Utilise University Career Services
Don’t forget to tap into your university’s career services. They often have connections with companies looking for trainees, plus workshops on interview techniques and resume tips specifically catered for the marketing sector.
✨Get Creative with Your Portfolio
Build a portfolio showcasing any marketing projects or campaigns you've worked on, even if they're just uni projects or passion projects. A well-organised, creative portfolio can set you apart when applying to roles at Barchester Healthcare and others—you want to show your potential!
We think you need these skills to ace Sales & Marketing Manager (Training) in Hampshire, Ringwood
Some tips for your application 🫡
Show Your Flair for Words:When applying for the Sales & Marketing Manager (Training) position in marketing communications, we need to see your writing chops! Include examples of your creative copywriting, whether that’s blog posts, social media content, or even that snappy newsletter you whipped up for a class project. Your ability to craft compelling messages is key in this field!
Buzz About Your Passion for Marketing:In your cover letter, don’t just list your skills—tell us why you’re passionate about marketing communications! We love candidates who are eager to learn and grow, so share any relevant projects or campaigns you’ve been involved in, even if they’re academic or personal. Show us your enthusiasm, and we’ll be excited about the potential in you!
Include Relevant Coursework or Certifications:If you’ve taken any courses or workshops in marketing, communications, or digital media, highlight them in your CV. These can demonstrate your commitment to the industry and the skills you've developed, which are extremely important for a Sales & Marketing Manager (Training) role. Don’t forget to mention any tools or platforms you’re familiar with!
Keep It Clear and Concise:Given that we’re looking for a trainee, make sure your CV and cover letter are clear and to the point. Avoid jargon and keep your sentences short. We want to see your potential and enthusiasm, so a straightforward application helps in getting your personality across without any fluff. Apply through our website to make sure we don’t miss your submission!
How to prepare for a job interview at Barchester Healthcare
✨Show Off Your Creative Side
For a marketing communications trainee role, it's crucial to demonstrate your creativity. Think of ways you can present your ideas or previous projects, maybe even tailoring a mini-campaign to showcase your skills. Use visuals in your portfolio that reflect your creative thought process—style is key here!
✨Brush Up on Digital Tools
Get familiar with industry-standard tools like Google Analytics, HubSpot, or Canva. These are often discussed in interviews for marketing roles, so having a few examples up your sleeve where you've used them (even in a project or assignment) will definitely impress the hiring team at Barchester Healthcare.
✨Prepare for Real-Life Scenarios
In your interview, they might ask you to brainstorm ideas for a campaign or tackle a problem they’re facing. Practise answering these types of questions by studying case studies or real-world campaigns, and think about what you’d do differently if given the chance. This shows your ability to think on your feet!
✨Highlight Your Willingness to Learn
As this is a trainee position, showing your eagerness to learn and grow is more important than having extensive experience. Talk about what excites you about the marketing world and how you adapt when faced with new challenges. Employers at Barchester Healthcare love to see enthusiasm and a growth mindset!
